The effect of involvement and electronic word of mouth (eWOM) on brand image and its impact on consumers brand switching of mamypoko A Gunawan, B Diana, BG Muchardie, MF Sitinjak International Journal of Economics and Management 10 (1), 19-31, 2016 | 33 | 2016 |
Factors of coffee shop revisit intention and word-of-mouth mediated by customer satisfaction A Sofia, CH Pangaribuan, MF Sitinjak Manajemen dan Bisnis 19 (1), 2020 | 30 | 2020 |
Do Store Atmosphere and Perceived Value Matter in Satisfying and Predicting the Millennials’ Behavioral Intention in a Café Setting? MF Sitinjak, CH Pangaribuan, N Tafriza Binus Business Review 10 (1), 31-40, 2019 | 19 | 2019 |
Beauty influencer’s user-generated content on Instagram: Indonesian millennials context CH Pangaribuan, A Ravenia, MF Sitinjak International Journal of Scientific & Technology Research 8 (9), 1911-1917, 2019 | 10 | 2019 |
Developing performance excellence guidance for rural tourism (case study: wangun lestari village, Bandung, West Java, Indonesia) M Yopy, MF Sitinjak IOP Conference Series: Earth and Environmental Science 126 (1), 012064, 2018 | 7 | 2018 |
Pengaruh electronic word of mouth terhadap brand image dan brand switching (Survei pada Mahasiswa Pengguna Operating System Android di Universitas Brawijaya) AR Maretama Universitas Brawijaya, 2018 | 6 | 2018 |
ICanStudioLive use of blue ocean marketing strategy for value differentiation. MF Sitinjak, K Pramawijaya, A Gunawan Pertanika Journal of Social Sciences & Humanities, 2018 | 5 | 2018 |
Exploring the five-factor personality traits on the usefulness and easiness perceptions of using Instagram’s paid promotion CH Pangaribuan, EI Aggraeni, MF Sitinjak Journal of Business And Entrepreneurship 6 (2), 46-57, 2018 | 4 | 2018 |
The role of vlog content and vlog enjoyment on developing marketable travel e-commerce to millennial audiences MF Sitinjak, A Omar, Y Maulana 2022 International Conference on Informatics, Multimedia, Cyber and …, 2022 | 3 | 2022 |
The impact of Covid-19 on millennial perceptions of experience quality and flow of experience and its influence on behavior intention to revisit a nature and rural destination … MF Sitinjak, M Arief, EA Kuncoro, M Hamsal IOP Conference Series: Earth and Environmental Science 704 (1), 012030, 2021 | 3 | 2021 |
A relational perspective on turnover: Examining affective, continuance, and normative predictors B Setiono, CH Pangaribuan, RA Osok, MF Sitinjak Manajemen dan Bisnis 18 (2), 2019 | 3 | 2019 |
Implementing of customer-driven approach to develop a web-based e-CRM in rural tourism MF Sitinjak, H Triagung, H Sarjono, OBW Putra, V Ariani 2020 International Conference on Information Management and Technology …, 2020 | 2 | 2020 |
KONTRIBUSI AKTIVITAS CUSTOMER RELATIONSHIP MARKETING TERHADAP RELATIONSHIP QUALITY SERTA DAMPAKNYA PADA CUSTOMER LOYALTY PADA MELIA TOUR L TANAKA, SE Fieser Sitinjak, M MM BINUS, 2015 | | 2015 |
ANALISIS PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP BRAND IMAGE DAN DAMPAKNYA PADA PURCHASE INTENTION (STUDI KASUS: CV RULLY ARWANA) F SUDIYONO, SE Fieser Sitinjak, M MM BINUS, 2015 | | 2015 |
ANALISIS PENGARUH E-WORD OF MOUTH DAN SOCIAL MEDIA MARKETING TERHADAP BRAND AWARENESS DAN DAMPAKNYA TERHADAP PURCHASE DECISION MAKING PADA RESTORAN RAIZO SUSHI BAR AND ROOFTOP M JANICE, SE Fieser Sitinjak, M MM BINUS, 2015 | | 2015 |
KONTRIBUSI RELATIONSHIP MARKETING TACTICS TERHADAP RELATIONSHIP QUALITY SERTA DAMPAKNYA PADA CUSTOMER LOYALTY (STUDI KASUS: MEMBER YANG MENGINAP PADA KELAS EXECUTIVE SUITE … B LAKSONO PUTRA, SE Fieser Sitinjak, M MM BINUS, 2015 | | 2015 |
ANALYISING FACTORS IMPACT TO PURCHASE INTENTION ON HEADPHONE (CASE OF BRAND TAKSTAR) MF Sitinjak | | |
B Review BA Nugroho, R Annissa, E Juwono, I Wijayanti, K Srirejeki, S Supeno, ... | | |
How Store Atmosphere, Perceived Value and Satisfaction Impact the Millennials and Their Purchase Behavior MF Sitinjak, CH Pangaribuan, N Tafriza | | |