Bayram Zafer Erdogan

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David WallerUniversity of Technology SydneyVerified email at uts.edu.au
Stephen TaggReader in Marketing, University of StrathclydeVerified email at strath.ac.uk
Emeritus Professor Kim-Shyan FamHarbin University of Commerce & Romanian American UniversityVerified email at magscholar.com
philip kitchenProfessor of Marketing, ICN-Artem, Nancy, FranceVerified email at icn-artem.com
Sameer DeshpandeSocial Marketing @ Griffith, Griffith University; Social Marketing QuarterlyVerified email at griffith.edu.au
Bülent AYDINBatman ÜniversitesiVerified email at batman.edu.tr
Semra DoganDoçent Doktor, Kütahya Dumlupınar ÜniversitesiVerified email at dpu.edu.tr
Muhammet Ali TiltayProfessor of Marketing, Eskisehir Osmangazi University, Eskisehir/TürkiyeVerified email at ogu.edu.tr
Mahmut Sami İşlekEskişehir Osmangazi UniversityVerified email at ogu.edu.tr
atıl taşerbilecik şeyh edebali üniversitesiVerified email at bilecik.edu.tr
Nezahat Ekici ÖzcanÜretim Yönetimi ve Pazarlama, Doç.Dr. Karamanoğlu Mehmetbey ÜniversitesiVerified email at kmu.edu.tr
tolga torunBilecik Şeyh Edebali ÜniversitesiVerified email at bilecik.edu.tr
Ömer Torlakİstanbul Ticaret ÜniversitesiVerified email at ticaret.edu.tr
Hakan KiracıMugla Sitki Kocman UniversityVerified email at mu.edu.tr
Habibe Yelda ŞenerDpuVerified email at dpu.edu.tr

Bayram Zafer Erdogan

Professor of Marketing, Anadolu University, Eskisehir/Turkey

Verified email at anadolu.edu.tr

Marketing Marketing Communications Advertising


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Celebrity endorsement: A literature review BZ Erdogan Journal of Marketing Management 15 (4), 291-314, 1999	3016	1999
Selecting celebrity endorsers: the practitioner’s perspective BZ ERDOGAN, MJ BAKER, S TAGG Journal of Advertising Research 41 (3), 39-48, 2001	1146	2001
The influence of religion on attitudes towards the advertising of controversial products KS Fam, DS Waller, BZ Erdogan European Journal of marketing 38 (5/6), 537-555, 2004	973	2004
Advertising of controversial products: a cross‐cultural study DS Waller, KS Fam, B Zafer Erdogan Journal of consumer marketing 22 (1), 6-13, 2005	271	2005
Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products B Zafer Erdogan, C Uzkurt Cross Cultural Management: An International Journal 17 (4), 393-406, 2010	185	2010
Towards a practitioner-based model of selecting celebrity endorsers BZ Erdogan, MJ Baker International Journal of Advertising 19 (1), 25-42, 2000	171	2000
Managerial mindsets and the symbiotic relationship between sponsorship and advertising B Zafer Erdogan, PJ Kitchen Marketing Intelligence & Planning 16 (6), 369-374, 1998	170	1998
Kurumsal imajın şirketin farklı paydaşları tarafından algılanışı üzerine bir araştırma BZ Erdoğan, K DEVELİOĞLU, S Gönüllüoğlu, H Özkaya Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 55-76, 2006	124	2006
Celebrity endorsement: Advertising agency managers’ perspective BZ Erdogan, M Baker Cyber-Journal of Sport Marketing 3 (3), 1999	93	1999
Advertising complainants: who and where are they? K Crosier, BZ Erdogan Journal of Marketing Communications 7 (2), 109-120, 2001	77	2001
Endorsement practice: How agencies select spokespeople BZ Erdogan, T Drollinger Journal of advertising research 48 (4), 573-582, 2008	74	2008
Pazarlama Teorisi’nin Felsefi Temelleri: Değişim mi, İlişki mi? BZ Erdoğan, MA Tiltay, HS Kimzan Tüketici ve Tüketim Araştırmaları Dergisi 3 (1), 1-28, 2011	73	2011
Pazarlama ilkeler ve yönetim BZ Erdoğan Bursa: Ekin Yayınevi, 2014	71	2014
Increasing mail survey response rates from an industrial population: A cost-effectiveness analysis of four follow-up techniques BZ Erdogan, MJ Baker Industrial Marketing Management 31 (1), 65-73, 2002	71	2002
Girişimcilik ve kobiler teori ve uygulama BZ Erdoğan Ekin Basım Yayın Dağıtım, 2009	61	2009
Pazarlama: Küresel krizin suçlusu mu, kurtarıcısı mı BZ Erdoğan Tüketici ve Tüketim Araştırmaları Dergisi 1 (1), 41-51, 2009	58	2009
Pazarlama yönetimi BZ Erdoğan, E Eroğlu Anadolu Üniversitesi, 2012	57	2012
Getting the best out of celebrity endorsers: Take care picking your celebrity, but don't ignore the bandwagon BZ Erdogan, P Kitchen Admap 33, 17-20, 1998	54	1998
Bir İlişkisel Pazarlama Aracı Olarak Sanal Topluluklar BZ Erdoğan, T Torun Pazarlama ve Pazarlama Araştırmaları Dergisi 2 (4), 45-71., 2009	48	2009
Kurumsal İmaj Oluşturulmasına İlişkin Bir Literatür Taraması BZ Erdoğan, G Sevgi, Ö Hakan Pazarlama Dünyası 19 (4), 50-57, 2005	45	2005

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