| Perceived health risk, online retail ethics, and consumer behavior within online shopping during the COVID-19 pandemic Y Fihartini, RA Helmi, M Hassan, YM Oesman Innovative Marketing 17 (3), 17-29, 2021 | 51 | 2021 |
| Marketing performance as the impact of marketing mix strategy (7p) with determination of market attraction and company’s resources H Suherly, F Affif, H Arief, AD Guterres International journal of economics, commerce and management 4 (9), 569-587, 2016 | 34 | 2016 |
| Factors influencing purchase intention on private label products N MAHARANI, A HELMI, A MULYANA, M HASAN The Journal of Asian Finance, Economics and Business 7 (11), 939-945, 2020 | 24 | 2020 |
| Consumers’ trust as the mediating factor for insurance buying intention In Indonesia A Helmi Statistics 3, 894, 2014 | 13 | 2014 |
| A study on halal food awareness among Muslim Customers in Klang Valley A Ardayanti, TTA Nashril, A Helmi 4th International Conference on Business and Economic Research, 2013 | 13 | 2013 |
| Motivasi, Persepsi Dan Preferensi Konsumen Terhadap Kosmetik Halal A Helmi, V Sarasi Jurnal Ekonomi Dan Bisnis Islam, X (1), 2020 | 11 | 2020 |
| Characterizing young consumer online shopping style: Indonesian evidence A Helmi, R Komaladewi, V Sarasi, L Yolanda Sustainability 15 (5), 3988, 2023 | 10 | 2023 |
| Discovering the values of generation X and millennial consumers in Indonesia A Helmi, V Sarasi, U Kaltum, Y Suherman Innovative Marketing 17 (2), 1, 2021 | 10 | 2021 |
| The influence of franchisor’s brand image on franchisee trust and its impact on franchisee intention to remain in franchise system YS Erlinda, F Afiff, A Helmi International Journal of Scientific & Technology Research 5 (02), 16468, 2016 | 10 | 2016 |
| Study of shopping style as expressions of personal values A Helmi Review of Integrative Business and Economics Research 5 (1), 346-356, 2016 | 10 | 2016 |
| The relationship between the customer value and satisfaction to advocacy behavior: The empirical study in higher education N Hidayah, D Sari, A Helmi VSRD International Journal of Business and Management Research 3 (8), 303-310, 2013 | 10 | 2013 |
| In-store promotion and customer value on private label product purchase intention N Maharani, A Helmi, A Mulyana, M Hasan Innovative Marketing 16 (4), 104, 2020 | 9 | 2020 |
| Shopping style: comparison of Indonesian and Malaysian customer RA Helmi, R Arifianti, W Nugraeni AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan …, 2018 | 8 | 2018 |
| The effect of managerial capabilities, strategic alliance and strategic innovation on product lifecycle management: A case study in Indonesia D SUDARMAN, D KARTINI, RA HELMI, RK DEWI The Journal of Asian Finance, Economics and Business 8 (6), 407-414, 2021 | 7 | 2021 |
| Analisis Pengaruh Labelisasi Halal, Harga dan Desain Kemasan Terhadap Pembelian Mie Instan Impor V Sarasi, A Helmi, AF Burhanudin Jurnal Ilmiah Ekonomi Islam 9 (1), 105-115, 2023 | 6 | 2023 |
| Model of the intention of registration on video-on-demand streaming services: A Perspective of brand image and e-WOM in Netflix Indonesia HL Sabrina, RA Helmi, R Komaladewi, S Yacob International Journal of Research in Business and Social Science (2147-4478 …, 2022 | 6 | 2022 |
| Pengaruh Pembiayaan Jual Beli, Bagi Hasil, Sewa-Menyewa Dan Non Performing Financing Terhadap Profitabilitas Bank Umum Syariah Di Indonesia Periode 2016–2018 V Sarasi, A Helmi, MN Lisdiyanti Jurnal Ekonomi dan Bisnis Islam 10 (2), 1-10, 2020 | 6 | 2020 |
| Increasing purchase decisions of organic vegetable products through perceived risk and store image DP Alamsyah, RR Ariawati, A Helmi International Journal of Marketing and Technology 5 (3), 171-188, 2015 | 6 | 2015 |
| Digital Marketplace Branding Model. G Susandy, D Sari, RA Helmi, R Komaladewi Quality-Access to Success 24 (193), 2023 | 5 | 2023 |
| Purchase intention of private label products as the impact of visual merchandising and customer value N Maharani, A Helmi, A Mulyana, M Hasan 2nd Social and Humaniora Research Symposium (SoRes 2019), 461-464, 2020 | 5 | 2020 |
