| Brand image and equity: The mediating role of brand equity drivers and moderating effects of product type and word of mouth A Ansary, NMH Nik Hashim Review of Managerial Science 12, 969-1002, 2018 | 327 | 2018 |
| Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia SS Alam, NMHN Hashim, M Ahmad, CAC Wel, SM Nor, NA Omar Intangible Capital 10 (3), 619-638, 2014 | 129 | 2014 |
| Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage P Susanto, ME Hoque, NU Shah, AH Candra, NMHN Hashim, ... Journal of Entrepreneurship in Emerging Economies 15 (2), 379-403, 2023 | 120 | 2023 |
| Moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase Islamic banking products: A conceptual framework ME Hoque, NMH Nik Hashim, MHB Azmi Journal of Islamic Marketing 9 (4), 799-822, 2018 | 87 | 2018 |
| Relationship between teacher’s personality, monitoring, learning environment, and students’ EFL performance NMHN Hashim, SS Alam, NM Yusoff GEMA Online Journal of Language Studies 14 (1), 2014 | 66 | 2014 |
| Moderating effects of perceived risk on the determinants–outcome nexus of e-money behaviour P Susanto, ME Hoque, NMHN Hashim, NU Shah, MNA Alam International Journal of Emerging Markets 17 (2), 530-549, 2022 | 65 | 2022 |
| Factors affecting Islamic banking behavioral intention: the moderating effects of customer marketing practices and financial considerations ME Hoque, M Kabir Hassan, NMHN Hashim, T Zaher Journal of Financial Services Marketing 24, 44-58, 2019 | 55 | 2019 |
| Integrating TPB, TAM and DOI theories: An empirical evidence for the adoption of mobile banking among customers in Klang Valley, Malaysia SS Alam, NA Omar, AM Ariffin, N Hashim International Journal of Business and Management Science 8 (2), 385-403, 2018 | 44 | 2018 |
| Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products A Al Mamun, F Naznen, Q Yang, MH Ali, NMHN Hashim Heliyon 9 (6), 2023 | 43 | 2023 |
| An empirical study of an extended theory of planned behaviour model for pirated software purchase SS Alam, A Ahmad, MS Ahmad, N Hashim World Journal of Management 3 (1), 124-133, 2011 | 40 | 2011 |
| Determining the key factors of customer–brand relationship investment dimensions: Insights from Malaysian mobile phone users Z Zainol, NM Yasin, NA Omar, NMHN Hashim Journal of Relationship Marketing 13 (4), 318-342, 2014 | 27 | 2014 |
| Applying the theory of perceived characteristics of innovating (PCI) on ICT adoption in the SMEs in Malaysia SS Alam, NA Omar, N Hashim Australian Journal of Basic and Applied Sciences 5 (8), 8-17, 2011 | 25 | 2011 |
| Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals S Vilches-Montero, NMHN Hashim, A Pandit, R Bravo-Olavarria Journal of Retailing and Consumer Services 40, 82-90, 2018 | 23 | 2018 |
| Innovation and entrepreneurship bootcamp: A descriptive study assessing the effectiveness of entrepreneurship education SH Tih, WMHW Hussain, NMHN Hashim International Journal of Business and Globalisation 22 (2), 240-257, 2019 | 21 | 2019 |
| Ideal vs. reality: Evidences from senior teachers’ experiences on the Malaysian school-based assessment system (SBA) CN Hashim, A Ariffin, NM Hashim Proceedings of the Malaysian Education Deans’ Council, 1-12, 2013 | 21 | 2013 |
| Contingent effects of decision-making and customer centricity on public-sector innovation success NMH Nik Hashim, Y Hock Ann, A Ansary, JA Xavier Journal of Nonprofit & Public Sector Marketing 34 (1), 36-70, 2022 | 19 | 2022 |
| Effects of Communication and Financial Concerns on Banking Attitude-behaviour Relations ME Hoque, NMHN Hashim, MA Razzaque Service Industries Journal, 1-26, 2018 | 19 | 2018 |
| Technical efficiency in aquaculture industry using Data Envelopment Analysis (DEA) window NHN Mustapha, AA Aziz, NMH Hashim Journal of Sustainability Science and Management, 2013 | 17 | 2013 |
| Does Counterfeit Product Quality Lead to Involvement and Purchase Intentions? The Moderating Effects of Brand Image and Social Interaction. NIKMH NIK HASHIM, NU SHAH, NORA OMAR International Journal of Economics & Management 12 (2), 2018 | 16 | 2018 |
| WHY RESIST? EXAMINING THE IMPACT OF TECHNOLOGICAL ADVANCEMENT AND PERCEIVED USEFULNESS ON MALAYSIANS'SWITCHING INTENTIONS: THE MODERATORS NMHN Hashim, A Pandit, SS Alam, RA Manan The Journal of Developing Areas, 65-80, 2015 | 16 | 2015 |
