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syahmardi yacob
syahmardi yacob
associate professor in marketing management, jambi university
Verified email at unja.ac.id - Homepage
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Cited by
Cited by
Year
D., Mulyana, A., & Ali, H.(2020). An Optimising strategy for minimarket modern retail business performance in Indonesia
S Yacob, S Sucherly
International Journal of Innovation, Creativity and Change, 0
25
A model for the business performance of micro, small and medium enterprises: Perspective of social commerce and the uniqueness of resource capability in Indonesia
S Yacob, E Erida, A Machpuddin, D Alamsyah
Management Science Letters 11 (1), 101-110, 2021
122021
Visiting Intention: a perspective of destination attractiveness and image in Indonesia Rural Tourism
S Yacob, J Johannes, N Qomariyah
Sriwijaya International Journal of Dynamic Economics and Business 3 (2), 122-133, 2019
102019
The Effect of Experiential Marketing on Customer’s Brand Loyalty in Modern Retail Business: A Case Study of Jambi City in Indonesia
syahmardi yacob, Erida, S Rosita, H and Alhadey
International Journal of Management Sciences and Business Research, 125-135, 2016
92016
EFFECT OF HEDONIC VALUE AND CONSUMER KNOWLEDGE ON BUYING INTENTION FOR LUXURY BRAND COUNTEREIT PRODUCTS
Musnaini, S Astuti, B Sukoco, syahmardi yacob
3rd The Global Advanced Research Conference on Management and Business …, 2015
9*2015
An Optimising strategy for minimarket modern retail business performance in Indonesia
S Yacob, SD Sucherly, A Mulyana, H Ali
International Journal of Innovation, Creativity and Change 12 (3), 165-176, 2020
82020
The effect of board of director, board of commissioner and audit committee on value of firm to Islamic social reporting as a mediating variable
R Lidyah, A Amir, S Yacob, S Rahayu
Journal of Business Studies and Management Review 2 (2), 82-87, 2019
82019
Do Really Competitive Strategy and Strategic Alliances Effect nn Retail Business Performance
S Yacob, DS Sucherly, A Mulyana
International Journal of Economics, Management and Commerce 4 (2), 783-796, 2016
72016
Pelatihan Motivasi Dan Kewirausahaan Bagi Tim Penggerak PKK Kelurahan Rawasari Kecamatan Kota Baru Kota Jambi
E Dewi, S Yacob, A Octavia
Jurnal Pengabdian Pada Masyarakat 12 (52), 2011
62011
Employee development model and an assessment on the perspectives of work behavior, motivation, and performance: Experience from the Government of Kerinci Regency and the city …
R Regen, J Johannes, E Edward, S Yacob
International Journal of Research in Business and Social Science (2147-4478 …, 2020
52020
Does Destination Attractiveness and Destination Image Create Increase of Visiting Intention in Indonesia Rural Tourism?
S Yacob, J Johannes, N Qomariyah
Sriwij. Int. J. Dyn. Econ. Bus 3 (2), 122, 2019
52019
Strategi Pemasaran Desa Wisata
S Yacob, N Qomariyah, J Marzal, A Maulana
WIDA Publishing, 2021
32021
The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia
S Yacob, U Sulistiyo, E Erida, AP Siregar
Development Studies Research 8 (1), 244-252, 2021
32021
IMPACT OF FORMAT ON RETAILERS'BRAND: ITS THREATS AND OPPORTUNITIES A THEORETICAL ANALYSIS
PK Sinha, S Yacob
Jurnal Manajemen Pemasaran Modern, 2012
32012
ORIENTASI KEWIRAUSAHAAN, INOVASI PRODUK, DAN MEDIA SOSIAL TERHADAP KINERJA PEMASARAN DENGAN KEUNGGULAN BERSAING SEBAGAI INTERVENING PADA UKM DI KOTA JAMBI
Y Fadhillah, S Yacob, TA Lubis
Jurnal Manajemen Terapan dan Keuangan 10 (01), 1-15, 2021
22021
DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE IN INDONESIA?
S Yacob, A Octavia, M Mayrina, H Handri
International Journal of Business Research 18 (2), 75-82, 2018
22018
The effectiveness of human resource information system through employee satisfaction and the system usage
JA Hamid, J Johannes, S Yacob, E Edward
Put It Right 1 (1), 29-46, 2022
12022
Model Tata Kelola dan Perilaku Bisnis Stand/Booth Container di Provinsi Jambi
TA Lubis, S Yacob, F Firmansyah
J-MAS (Jurnal Manajemen dan Sains) 6 (2), 322-327, 2021
12021
Pengaruh Kepemimpinan Transformasional dan Program Pelatihan dan Pengembangan Terhadap Kinerja Karyawan Melalui Kompetensi Di Petrochina Internasional Jabung Ltd
GPH Kuncoro, S Situngkir, S Yacob
J-MAS (Jurnal Manajemen dan Sains) 6 (1), 15-24, 2021
12021
Speed strategy of public administration services in fulfilling the basic rights of citizens in rural areas in Indonesia
S Rosita, A Fazri, R Kusumastuti, S Yacob
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 7 (2), 235-248, 2019
12019
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