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syahmardi yacob
syahmardi yacob
associate professor in marketing management, jambi university
Verified email at unja.ac.id - Homepage
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Cited by
Cited by
Year
D., Mulyana, A., & Ali, H.(2020). An Optimising strategy for minimarket modern retail business performance in Indonesia
S Yacob, S Sucherly
International Journal of Innovation, Creativity and Change, 0
45
A model for the business performance of micro, small and medium enterprises: Perspective of social commerce and the uniqueness of resource capability in Indonesia
S Yacob, E Erida, A Machpuddin, D Alamsyah
Management Science Letters 11 (1), 101-110, 2021
212021
Visiting intention: A perspective of destination attractiveness and image in Indonesia rural tourism
S Yacob, J Johannes, N Qomariyah
Sriwijaya International Journal of Dynamic Economics and Business 3 (2), 122-133, 2019
212019
The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia
S Yacob, U Sulistiyo, E Erida, AP Siregar
Development Studies Research 8 (1), 244-252, 2021
172021
Does Destination Attractiveness and Destination Image Create Increase of Visiting Intention in Indonesia Rural Tourism
S Yacob, J Johannes, N Qomariyah
Sriwijaya International Journal of Dynamic Economics and Business 3 (2), 122, 2019
162019
EFFECT OF HEDONIC VALUE AND CONSUMER KNOWLEDGE ON BUYING INTENTION FOR LUXURY BRAND COUNTEREIT PRODUCTS
Musnaini, S Astuti, B Sukoco, syahmardi yacob
3rd The Global Advanced Research Conference on Management and Business …, 2015
152015
The effect of board of director, board of commissioner and audit committee on value of firm to Islamic social reporting as a mediating variable
R Lidyah, A Amir, S Yacob, S Rahayu
Journal of Business Studies and Management Review 2 (2), 82-87, 2019
122019
The Effect of Experiential Marketing on Customer’s Brand Loyalty in Modern Retail Business: A Case Study of Jambi City in Indonesia
syahmardi yacob, Erida, S Rosita, H and Alhadey
International Journal of Management Sciences and Business Research, 125-135, 2016
122016
Orientasi Kewirausahaan, Inovasi Produk, Dan Media Sosial Terhadap Kinerja Pemasaran Dengan Keunggulan Bersaing Sebagai Intervening Pada Ukm Di Kota Jambi
Y Fadhillah, S Yacob, TA Lubis
Jurnal Manajemen Terapan dan Keuangan 10 (01), 1-15, 2021
92021
An Optimising strategy for minimarket modern retail business performance in Indonesia
S Yacob, SD Sucherly, A Mulyana, H Ali
International Journal of Innovation, Creativity and Change 12 (3), 165-176, 2020
92020
Employee development model and an assessment on the perspectives of work behavior, motivation, and performance: Experience from the Government of Kerinci Regency and the city …
R Regen, J Johannes, E Edward, S Yacob
International Journal of Research in Business and Social Science (2147-4478 …, 2020
82020
Do Really Competitive Strategy and Strategic Alliances Effect nn Retail Business Performance
S Yacob, DS Sucherly, A Mulyana
International Journal of Economics, Management and Commerce 4 (2), 783-796, 2016
82016
Strategi Pemasaran Desa Wisata
S Yacob, N Qomariyah, J Marzal, A Maulana
WIDA Publishing, 2021
72021
Pelatihan Motivasi Dan Kewirausahaan Bagi Tim Penggerak PKK Kelurahan Rawasari Kecamatan Kota Baru Kota Jambi
E Dewi, S Yacob, A Octavia
Jurnal Pengabdian Pada Masyarakat 12 (52), 2011
72011
The Role of social media marketing in improving marketing performance for smes during the covid-19 pandemic: a literature review
V Herlina, S Yacob, J Johannes, A Octavia
Put It Right Journal 1 (1), 47-56, 2022
62022
Pengaruh Daya Tarik Wisata dan Amenitas Terhadap Keputusan Berkunjung Wisatawan pada Desa Wisata Kabupaten Kerinci
B Susianto, J Johannes, S Yacob
Jurnal Ilmu Manajemen Terapan 3 (6), 592-605, 2022
52022
The effectiveness of human resource information system through employee satisfaction and the system usage
JA Hamid, J Johannes, S Yacob, E Edward
Put It Right Journal 1 (1), 29-46, 2022
52022
Keunggulan Bersaing Sebagai Intervening Pada Ukm Di Kota Jambi
Y Fadhillah, S Yacob, TA Lubis
Jurnal Manajemen Terapan Dan Keuangan (Mankeu) 10 (01), 1-15, 2021
52021
Erida.(2011). Analisis Persepsi Konsumen Pengguna Jasa Medis Non kejiwaan Rumah Sakit Jiwa Daerah Jambi
B Iswanto, S Yacob
Jurnal Manajemen Pemasaran Modern 3 (1), 1-5, 0
5
THE EFFECT OF DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST IN THE MARKETPLACE SHOPEE DURING PANDEMIC
S Safitri, S Yacob, Y Yuniarti
Journal of Business Studies and Management Review 5 (2), 303-311, 2022
32022
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