professeur de marketing, Université d'Angers
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Re-examining perceived usefulness and ease of use in online booking: The case of Hong Kong online users
D Kucukusta, R Law, A Besbes, P Legohérel
International Journal of Contemporary Hospitality Management, 2015
Le marketing du tourisme
I Frochot, P Legohérel
Dunod, 2007
Market segmentation in the tourism industry and consumers' spending: What about direct expenditures?
P Legohérel, KKF Wong
Journal of Travel & Tourism Marketing 20 (2), 15-30, 2006
Culture, time orientation, and exploratory buying behavior
P Legohérel, B Daucé, CHC Hsu, A Ranchhold
Journal of International Consumer Marketing 21 (2), 93-107, 2009
Revenue management: progress, challenges, and research prospects
XL Wang, C Yoonjoung Heo, Z Schwartz, P Legohérel, F Specklin
Journal of Travel & Tourism Marketing 32 (7), 797-811, 2015
Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market
P Legohérel, CHC Hsu, B Daucé
Tourism Management 46, 359-366, 2015
Revenue Management for Hospitality and Tourism
P Legohérel, A Fyall, E Poutier
Goodfellow Publishers, 2013
The tourism web acceptance model: A study of intention to book tourism products online
AB Sahli, P Legoherel
Journal of Vacation Marketing 22 (2), 179-194, 2016
Personality characteristics, attitude toward risk, and decisional orientation of the small business entrepreneur: A study of hospitality managers
P Legohérel, P Callot, K Gallopel, M Peters
Journal of Hospitality & Tourism Research 28 (1), 109-120, 2004
Effect on tipping of barman drawing a sun on the bottom of customers' checks
N Gueguen, P Legoherel
Psychological Reports 87 (1), 223-226, 2000
Numerical encoding and odd‐ending prices: The effect of a contrast in discount perception
N Guéguen, P Legoherel
European Journal of Marketing 38 (1/2), 194-208, 2004
Seniors’ motivations and perceived risks: A cross-cultural study
D Le Serre, P Legohérel, K Weber
Journal of International Consumer Marketing 25 (2), 61-79, 2013
Quality of tourist services: the influence of each participating component on the consumer’s overall satisfaction regarding tourist services during a holiday
P Legoherel
Proceedings of the Third International Conference on Tourism and Hotel …, 1998
Typography in destination advertising: An exploratory study and research perspectives
J Amar, O Droulers, P Legohérel
Tourism Management 63, 77-86, 2017
A cross-category investigation into the effects of nine-ending pricing on brand choice
PV Ngobo, P Legohérel, N Guéguen
Journal of Retailing and Consumer Services 17 (5), 374-385, 2010
Divergence in variety seeking: An exploratory study among international travelers in Asia
P Legoherel, B Daucé, CHC Hsu
Journal of Global Marketing 25 (4), 213-225, 2012
Selling tourism on the Internet: analysis of the balance of power between seller and consumer during information exchange and negotiation
P Legoherel, J Fischer-Lokou, N Gueguen
Journal of Travel & Tourism Marketing 9 (3), 49-64, 2000
A cross-cultural validation of the tourism web acceptance model (T-WAM) in different cultural contexts
A Besbes, P Legohérel, D Kucukusta, R Law
Journal of International Consumer Marketing 28 (3), 211-226, 2016
L'effet d'une musique d'ambiance sur le comportement du consommateur: une illustration en extérieur
N Guéguen, C Jacob, P Legoherel
Décisions Marketing, 53-59, 2002
The influence of interactive window displays on expected shopping experience
D Lecointre-Erickson, B Daucé, P Legoherel
International Journal of Retail & Distribution Management, 2018
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