Bruno Lussier
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How psychological resourcefulness increases salesperson's sales performance and the satisfaction of their customers: Exploring the mediating role of customer-oriented behaviors
B Lussier, NN Hartmann
Industrial Marketing Management 62, 160-170, 2017
The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad
B Lussier, Y Grégoire, MA Vachon
Industrial Marketing Management 65, 168-181, 2017
Cooperation in B2B relationships: Factors that influence customers' perceptions of salesperson cooperation
B Lussier, ZR Hall
Industrial Marketing Management 69, 209-220, 2018
Managing the sales force through the unexpected exogenous COVID-19 crisis
N Hartmann, B Lussier
Industrial Marketing Management, 2020
Gestion du marketing
J Brunet, S Taboubi, F Colbert, R Legoux, JL Geha, S Laporte, B Lussier
Chenelière éducation, 2017
Curbing the Undesirable Effects of Emotional Exhaustion on Ethical Behaviors and Performance: A Salesperson–Manager Dyadic Approach
B Lussier, NN Hartmann, W Bolander
Journal of Business Ethics, 1-20, 2019
Concern with the Well-Being of Future Generations Makes Salespeople More Innovative-But Does It Make Them More Performant?
C Lacroix, B Lussier, JF Ouellet
Journal of Marketing Development and Competitiveness 8 (3), 49, 2014
Vos vendeurs savent-ils gérer les objections de leurs clients? Attention: c’est une arme à double tranchant!
B Lussier, JF Ouellet, H Guizani
Gestion 39 (4), 156-163, 2014
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