Pelin Bicen
Pelin Bicen
Associate Professor of Marketing, Suffolk University
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Cited by
Cited by
The dark side of retailing: towards a scale of corporate social irresponsibility
T Wagner, P Bicen, ZR Hall
International Journal of Retail & Distribution Management, 2008
Radical innovation with limited resources in high‐turbulent markets: The role of lean innovation capability
P Bicen, WHA Johnson
Creativity and Innovation Management 24 (2), 278-299, 2015
Alliance market orientation, new product development, and resource advantage theory
P Bicen, SD Hunt
Journal of Business & Industrial Marketing, 2012
How do firms innovate with limited resources in turbulent markets?
P Bicen, WHA Johnson
Innovation 16 (3), 430-444, 2014
An examination of antecedents of conversion rates of e-commerce retailers
N Gudigantala, P Bicen
Management Research Review, 2016
Group-based assessment as a dynamic approach to marketing education
P Bicen, DA Laverie
Journal of Marketing Education 31 (2), 96-108, 2009
Validating new product creativity in the eastern context of Malaysia
P Bicen, S Kamarudin, WHA Johnson
Journal of Business Research 67 (1), 2877-2883, 2014
Research on smart shopper feelings: An extension
P Bicen, S Madhavaram
Journal of Marketing Theory and Practice 21 (2), 221-234, 2013
Parallel Imports Debate: Resource Advantage Theory Perspective
P Bicen, N Gudigantala
Journal of Marketing Development and Competitiveness 8 (3), 25, 2014
Gray market for information technology (IT) products: status, implications, and strategies to address the IT gray market threat
N Gudigantala, P Bicen
Communications of the Association for Information Systems 29 (1), 10, 2011
The role of alliance market orientation and alliance competence in new product development performance
P Bicen
Texas Tech University, 2009
Consumer Perceptions of Quality, Risk, and Value: A Conceptual Framework
P Bicen
Revolution in Marketing: Market Driving Changes, 1-1, 2015
Gazetelerde seçim var
A Tunç, E Arsan
Istanbul: Yalın Yayıncılık, 2007
Veri madenciliği: Sınıflandırma ve tahmin yöntemlerini kullanarak bir uygulama
P Biçen
Rethinking innovation: Global perspectives
R Subramanian, M Rahe, V Nagadevara, C Jayachandran
Routledge, 2016
Effective Use of Technology in Millennial Marketing Students' Learning: Evidences from Three-Question Cycle (TQM) Method in Personal Response System.
P Bicen, M Beth Pinto
National Teacher Education Journal 5 (3), 2012
Knowledge Discovery in Databases and Data Mining: An Application of Customer Segmentation Analysis in Banking Sector
P Bicen, SÜO Fırat
Bulletin of the International Statistical Institute, 54th Session …, 2003
Persistent Innovation and Firm Orientations: A Conceptual Framework—An Abstract
S Madhavaram, P Bicen
Creating marketing magic and innovative future marketing trends, 1383-1383, 2017
New product creativity and competitive advantage: Relevancy to the Malaysian economy
R Subramanian, M Rahe, V Nagadevara, C Jayachandran
Rethinking innovation, 38-55, 2016
Competitive Advantage: Relevancy to the Malaysian Economy
P Bicen, WH Johnson
Rethinking Innovation: Global Perspectives 22, 2016
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