| Effect of social media marketing on customer engagement and its impact on brand loyalty in caring colours cosmetics, Martha Tilaar BG Muchardie, NH Yudiana, A Gunawan Binus Business Review 7 (1), 83-87, 2016 | 88 | 2016 |
| The effect of involvement and electronic word of mouth (eWOM) on brand image and its impact on consumers brand switching of mamypoko A Gunawan, B Diana, BG Muchardie, MF Sitinjak International Journal of Economics and Management 10 (1), 19-31, 2016 | 33 | 2016 |
| Millennial behavioral intention to adopt e-book using UTAUT2 model A Gunawan, BG Muchardie, K Liawinardi 2019 International Conference on Information Management and Technology …, 2019 | 18 | 2019 |
| E-commerce market segmentation based on the antecedents of customer satisfaction and customer retention BG Muchardie, A Gunawan, B Aditya 2019 International Conference on Information Management and Technology …, 2019 | 17 | 2019 |
| Online groceries segmentation of brand, shopping convenience, and adoption to influence consumer purchase intention. A Gunawan, RA Saleha, BG Muchardie Pertanika Journal of Social Sciences & Humanities, 2018 | 13 | 2018 |
| Netnography analysis of consumer sentiment towards panic buying in the early period of the COVID-19 virus spread IM Indartoyo, DW Kim, BM Purwanto, A Gunawan, RE Riantini, D Gea 2020 International Conference on Information Management and Technology …, 2020 | 10 | 2020 |
| Pola perilaku pembelian produk apparel untuk balita oleh millennial moms dan implikasinya untuk pemasar kids apparel A Gunawan, BG Muchardie Binus Business Review 6 (1), 142-152, 2015 | 9 | 2015 |
| Analisis strategi dan taktik pemasaran dalam aktivitas e-Commerce untuk meningkatkan pertumbuhan PT Golden Rama Express A Gunawan The Winners 15 (1), 61-71, 2014 | 8 | 2014 |
| Comparison of continuance intention in using E-wallet among Indonesian gen X, Y, and Z BG Muchardie, A Gunawan, Y Lestari 2021 international conference on information management and technology …, 2021 | 5 | 2021 |
| Millennial Consumer Segmentation in Omnichannel Implementation of Fashion Retailers in Jakarta Using Utaut 2 Model A Gunawan, F Losaura, N Ahmad PalArch's Journal of Archaeology of Egypt/Egyptology 17 (7), 2368-2382, 2020 | 5 | 2020 |
| ICanStudioLive use of blue ocean marketing strategy for value differentiation. MF Sitinjak, K Pramawijaya, A Gunawan Pertanika Journal of Social Sciences & Humanities, 2018 | 5 | 2018 |
| Comparative study of store image, patronage intention, and retail mix elements between Alfamart and Indomaret in Jakarta BG Muchardie, F Yosa, A Gunawan Binus Business Review 8 (2), 91-97, 2017 | 5 | 2017 |
| Analysis of kids apparel market segmentation amongst millennial moms (an implication for kids apparel retailer in Jakarta) A Gunawan, IM Indartoyo, BG Muchardie 27th IBIMA Conference Proceedings, 2016 | 4 | 2016 |
| Analysis of brand-related user generated content antecendents influence on brand equity to increase purchase intention (Case study: Yamaha Motor Indonesia) A Gunawan Advanced Science Letters 21 (4), 1044-1048, 2015 | 4 | 2015 |
| Indonesian millennial segmentation to increase customer retention in using online grocery apps A Gunawan, BG Muchardie, S Agustina 2021 International Conference on Information Management and Technology …, 2021 | 2 | 2021 |
| Investigation of Shopper Segmentation based on the Influence of Popularity Claim towards Impulsive Buying Decision in Online Media Context IM Indartoyo, DW Kim, A Gunawan, RE Riantini, A Bismo 2020 International Conference on Information Management and Technology …, 2020 | 2 | 2020 |
| Enhancing brand loyalty by increasing experiential value through customer satisfaction in Boka Buka restaurant Pondok Indah Mall N Gunawan, H Prabowo, A Gunawan The Winners 16 (2), 120-130, 2015 | 2 | 2015 |
| Analisis perbandingan experiential value Antara hong tang dan black ball Serta hubungannya dengan customer satisfaction A Gunawan Binus business review 5 (2), 648-657, 2014 | 2 | 2014 |
| Analisis pengaruh communal activation terhadap keputusan membeli untuk meningkatkan brand loyalty (Studi kasus teh botol Sosro less sugar) A Gunawan Binus Business Review 4 (2), 631-643, 2013 | 2 | 2013 |
| PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KRIPIK PISANG “KENALI” PADA PD ASA WIRA PERKASA DI BANDAR LAMPUNG AAN GUNAWAN | 2 | 2010 |
