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Citations per year
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Cited by
All
Since 2019
Citations
13
12
h-index
2
2
i10-index
1
0
0
4
2
2018
2019
2020
2021
2022
2023
1
1
3
3
3
2
Co-authors
John Tampil Purba
Universitas Pelita Harapan, Indonesia
Verified email at uph.edu
Rizal Edy Halim
Universitas Indonesia
Verified email at ui.ac.id
Daniel Tumpal H Aruan
University of Indonesia
Verified email at ui.ac.id
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Sutan Banuara
Universitas Indonesia
Verified email at ui.ac.id -
Homepage
strategic management
marketing
branding
brand valuation
consumer behavior
Articles
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Cited by
Year
Analysis of the aviation industry in indonesia period 2003-2015 based on domestic passenger growth and the strategic implication for airlines and government
S Banuara, JT Purba
Jurnal Manajemen dan Pemasaran Jasa 10 (1), 73-94
, 2017
10
2017
The impact of corporate social responsibility toward brand loyalty: direct or indirect?
S Banuara
International Journal of Social and Management Studies 2 (3), 14-34
, 2021
3
2021
Brand Valuation: The Integrated Valuation Method for City Brand Performance
S Banuara, E Halim, Rizal, DTH Aruan, Y Purwono
Migration Letters 21 (2), 857–880
, 2023
2023
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