| Does information and communication technology improve job satisfaction? The moderating role of sales technology orientation YB Limbu, C Jayachandran, BJ Babin Industrial Marketing Management 43 (7), 1236-1245, 2014 | 128 | 2014 |
| Empathy, nonverbal immediacy, and salesperson performance: the mediating role of adaptive selling behavior YB Limbu, C Jayachandran, BJ Babin, RT Peterson Journal of Business & Industrial Marketing 31 (5), 654-667, 2016 | 127 | 2016 |
| Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE G Ahmed, A Abudaqa, C Jayachandran, Y Limbu, R Alzahmi Marketing Communications and Brand Development in Emerging Economies Volume …, 2022 | 61 | 2022 |
| The evolution of research and development in the pharmaceutical industry: toward the open innovation model–can pharma reinvent itself? R Subramanian, JH Toney, C Jayachandran International Journal of Business Innovation and Research 5 (1), 63-74, 2011 | 29 | 2011 |
| Software sector: Trends and constraints C Chakraborty, C Jayachandran Economic and Political Weekly, 3255-3261, 2001 | 27 | 2001 |
| Nutritional knowledge, attitude, and use of food labels among Indian adults with multiple chronic conditions: A moderated mediation model YB Limbu, C McKinley, RK Gautam, AK Ahirwar, P Dubey, ... British Food Journal 121 (7), 1480-1494, 2019 | 21 | 2019 |
| The influence of statistical versus exemplar appeals on Indian adults’ health intentions: An investigation of direct effects and intervening persuasion processes CJ McKinley, Y Limbu, CN Jayachandran Health communication 32 (4), 427-437, 2017 | 20 | 2017 |
| Consumers' Trust in food quality and willing to pay more for National Park's brands: Preliminary evidence from Italy J Temperini, Valerio., YamB. Limbu International Food marketing Research Symposium Proceedings, 2016 | 20* | 2016 |
| Indian software industry: Structure, trends and constraints C Chakraborty, C Jayachandran Journal of Services Research 1 (2), 73-93, 2001 | 15 | 2001 |
| Managing Business and Economic Recovery: Perspectives in Theory and Practice C Jayachandran, G Ahmed, S Cardinali, N Abidi, S Venkataramany, ... AGBRP Publisher, NJ, USA, 2023 | 13 | 2023 |
| Climbing the down escalator: When customer-to-customer interaction may not be helping service firms D Johnson, YB Limbu, C Jayachandran, PR Reddy European Journal of Marketing 53 (11), 2348-2372, 2019 | 9 | 2019 |
| Business CLusters: Partnering for Strategic Advantage RSVNE C.Jayachandran, Michael Thorpe Publisher: Routledge 1, 392, 2010 | 8* | 2010 |
| Exploring how structural and cognitive social capital influence preventive health behavior: Evidence from a Bottom of the Pyramid (BoP) population C Limby, Y., Jayachandran, C., McKinley, C. Health Education 118 (5), 370-385, 2018 | 6 | 2018 |
| Expanding marketing opportunities with pre‐need services MJ Kyj, C Jayachandran, JL Haverty Journal of Services Marketing 2 (3), 55-63, 1988 | 6 | 1988 |
| Message Framing Effects on Indian Female's Mammography -Screening Intentions: Examining Moderating and Mediating Relationships C McKinley, C., Limbu, Y., Jayachandran International Journal of Communication 11, 3541-3565, 2017 | 5* | 2017 |
| Message Framing Effects on Indian Females' Mammography Screening Intentions: Examining Moderating and Mediating Relationships CJ McKinley, CHristopher., Yam B.Limbu. Society for Marketing Advances Proceedings, 2016 | 5* | 2016 |
| Entry Mode Strategies of International Retailers: A Conceptual Framework and Research Proposition C Ekeledo,I., Jayachandran International Journal of Business Research 9 (5), 2009 | 5 | 2009 |
| Infosys technologies limited: The global talent program R Subramanian, T Singh, R Misra, C Jayachandran Asian Case Research Journal 12 (02), 249-273, 2008 | 5 | 2008 |
| Internationalization of Multi Hospital Systems C Jayachandran, R Chandran, L O'Hara Journal of hospital marketing 6 (2), 183-196, 1992 | 5 | 1992 |
| Pre-Need Purchasing Behavior : An Overlooked Dimension in COnsumer Marketing C Kyj,M.,Jayachandran The Journal of Consumer Marketing 4 (3), 59-66, 1987 | 5 | 1987 |
