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Muhammad Mohsin Butt
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Year
Intention to choose Halal products: the role of religiosity
A Mukhtar, MM Butt
Journal of Islamic marketing 3 (2), 108-120, 2012
9542012
Private healthcare quality: applying a SERVQUAL model
M Muhammad Butt, E Cyril de Run
International journal of health care quality assurance 23 (7), 658-673, 2010
4892010
Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context
M Mohsin Butt, M Aftab
International Journal of Bank Marketing 31 (1), 6-23, 2013
3042013
A critical model of brand experience consequences
A Shamim, MM Butt
Asia Pacific Journal of Marketing and Logistics 25 (1), 102-117, 2013
2522013
Attitudes towards offensive advertising: Malaysian Muslims' views
EC De Run, MM Butt, KS Fam, HY Jong
Journal of Islamic Marketing 1 (1), 25-36, 2010
2322010
Antecedents of green brand equity: An integrated approach
PF Ng, MM Butt, KW Khong, FS Ong
Journal of business ethics 121, 203-215, 2014
2302014
The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education
S Wilkins, MM Butt, D Kratochvil, MS Balakrishnan
Studies in higher education 41 (12), 2232-2252, 2016
1922016
The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism
S Wilkins, MM Butt, F Shams, A Pérez
Journal of Islamic Marketing 10 (4), 1308-1331, 2019
1402019
How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility
S Jahanzeb, T Fatima, M Mohsin Butt
International Journal of Bank Marketing 31 (2), 126-141, 2013
1272013
Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling
CB S Wilkins, M Butt
European Journal of Marketing, 2016 doi/abs/10.1108/EJM-01-2014-0036, 2016
1072016
Transnational higher education: The importance of institutional reputation, trust and student-university identification in international partnerships
T Heffernan, S Wilkins, MM Butt
International Journal of Educational Management 32 (2), 227-240, 2018
1012018
Integrating behavioural and branding perspectives to maximize green brand equity: A holistic approach
MM Butt, S Mushtaq, A Afzal, KW Khong, FS Ong, PF Ng
Business Strategy and the Environment 26 (4), 507-520, 2017
932017
Can after sale service generate brand equity?
S Ahmad, M Mohsin Butt
Marketing Intelligence & Planning 30 (3), 307-323, 2012
792012
MNCs and religious influences in global markets: drivers of consumer-based halal brand equity
MM Butt, S Rose, S Wilkins, J Ul Haq
International Marketing Review 34 (6), 885-908, 2017
722017
The influence of organisational identification on employee attitudes and behaviours in multinational higher education institutions
S Wilkins, MM Butt, CA Annabi
Journal of Higher Education Policy and Management 40 (1), 48-66, 2018
632018
The influence of role models on young adults purchase
EC de Run, M Butt, CY Nee
Jurnal Kemanusiaan 15, 2010
632010
The Effects of Employee Commitment in Transnational Higher Education The Case of International Branch Campuses
S Wilkins, MM Butt, CA Annabi
Journal of Studies in International Education, 2017
522017
Country of origin and country of service delivery effects in transnational higher education: A comparison of international branch campuses from developed and developing nations
CM Chee, MM Butt, S Wilkins, FS Ong
Journal of Marketing for Higher Education 26 (1), 86-102, 2016
462016
International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
S Wilkins, MM Butt, T Heffernan
Journal of Marketing for Higher Education 28 (1), 32-50, 2018
372018
Ethnic advertising: adolescents' attitudes towards target and non‐target advertisements
M Mohsin Butt, E Cyril de Run
Young Consumers 11 (3), 189-203, 2010
342010
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Articles 1–20