Michael S Mulvey
Michael S Mulvey
Assistant Professor of Marketing (tenured)
Verified email at uottawa.ca - Homepage
Cited by
Cited by
Understanding the factors influencing ski destination choice: A means-end analytic approach
DB Klenosky, CE Gengler, MS Mulvey
Journal of Leisure Research 25 (4), 362-379, 1993
Improving the graphic representation of means-end results
CE Gengler, DB Klenosky, MS Mulvey
International Journal of Research in marketing 12 (3), 245-256, 1995
A means-end analysis of mothers' infant feeding choices
CE Gengler, MS Mulvey, JE Oglethorpe
Journal of Public Policy & Marketing 18 (2), 172-188, 1999
Exploring the relationship between means-end knowledge and involvement
MS Mulvey, JC Olson, RL Celsi, BA Walker
Advances in Consumer Research 21 (1), 51-57, 1994
Differentiation via technology: Strategic positioning of services following the introduction of disruptive technology
D Padgett, MS Mulvey
Journal of Retailing 83 (4), 375-391, 2007
Mining deeper meaning in consumer decision maps
MS Mulvey, BE Kavalam
Qualitative Market Research: An International Journal 13 (4), 372-388, 2010
Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators
CE Gengler, MS Mulvey
Journal of Brand Management 24 (3), 230-249, 2017
Invoking the rhetorical power of character to create identifications
MS Mulvey, C Medina
Persuasive Imagery: A Consumer Response Perspective, 223-245, 2003
The reading profile: An interpretive framework for analyzing the meanings of ads
DB Holt, MS Mulvey
Advances in Consumer Research 24, 98-100, 1997
Content analysis research themes 1977-2000: Evolution and change
MS Mulvey, BB Stern
Advances in Consumer Research 31, 728-734, 2004
Quantitative insights from online qualitative data: An example from the health care sector
C Pitt, M Mulvey, J Kietzmann
Psychology & Marketing 35 (12), 1010-1017, 2018
Experiential positioning: Strategic differentiation of customer-brand relationships
D Padgett, M Mulvey
Innovative Marketing 5 (3), 87-95, 2009
From hashtags to shopping bags: Measuring the rise of eWOM through social media and its impact on travelers’ shopping patterns
MW Lever, MS Mulvey, S Elliot
TTRA 2017 International Conference (Quebec City) 12, 2017
Understanding innovation-values fit from the consumer perspective: A new mixed-model approach
MS Mulvey, CE Gengler
NMIMS Management Review 23 (October-November), 18-46, 2013
A cross-national comparison of intragenerational variability in social media sharing
MS Mulvey, MW Lever, S Elliot
Journal of Travel Research 59 (7), 1204-1220, 2020
Experiential positioning: Strategic differentiation of customer-brand relationships
MS Mulvey, D Padgett
ACR European Advances, 2001
The invisible narrator: Attributes and consumer attitudes
MS Mulvey, BB Stern
Advances in Consumer Research 31, 178-185, 2004
How does it feel? Reading the emotions displayed by characters in ads
MS Mulvey, C Medina
Advertising and Consumer Psychology Conference, 2000
Perspective-taking for policy-making: An analysis of Canadian cross-border shopping
MS Mulvey, CE Gengler, M Lever
NMIMS Journal of Economics and Public Policy 1 (1), 27-39, 2016
Experiential perspectives on the economics of everyday life
MS Mulvey, DE Allen
Advances in Consumer Research 27, 12-12, 2000
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