| “Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization C Homburg, TR Schyma (née Morguet), S Hohenberg, Y Atefi, ... Journal of the Academy of Marketing Science, 1-23, 2023 | 3 | 2023 |
| Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions AI Lanzrath, C Homburg, RCM Ruhnau Journal of the Academy of Marketing Science, 1-30, 2023 | 1 | 2023 |
| Die Wertschöpfung von Rückgewinnungsmaßnahmen: mehr als nur Umsatz C Homburg, RC Ruhnau IMU Research Insights 67, 2020 | 1 | 2020 |
| Customer engagement and the true value of a lost customer RC Ruhnau, N Harz Proceedings of the European Marketing Academy Conference, 2019, 486, 2019 | 1 | 2019 |
| Darum will niemand mehr im Vertrieb arbeiten AI Lanzrath, C Homburg, RCM Ruhnau Wirtschaftswoche, 2024 | | 2024 |
| Increasing graduates’ interest in B2B sales: how to dispel lay beliefs, fight stigma, and create a profession of choice AI Lanzrath, C Homburg, RCM Ruhnau Journal of Personal Selling & Sales Management, 2024 | | 2024 |
| MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND RC Ruhnau, C Homburg, S Hohenberg, M Theel Global Marketing Conference, 246-246, 2023 | | 2023 |
| Winning the war for sales talent: How to dispel lay beliefs, fight the stigma, and create a profession of choice A Lanzrath, C Homburg, R Ruhnau 2022 AMA Winter Academic Conference, 870, 2022 | | 2022 |
| The use of IoT technology in durable consumer goods: Measuring customers’ perceptions and capturing their impact on the relationship with the manufacturer S Mettler, C Homburg, RC Ruhnau | | 2022 |
| Der Einsatz von IoT-Technologie bei Konsumgütern: Die Auswirkungen der Kundenwahrnehmung von IoT auf die Beziehung zum Hersteller C Homburg, S Mettler, RC Ruhnau IMU Research Insights 79, 2022 | | 2022 |
| Marketing in der Finanzmarktkommunikation: Insights von Experteninterviews, Conference Calls und Aktienkursreaktionen RC Ruhnau, C Homburg, S Hohenberg IMU Research Insights 78, 2022 | | 2022 |
| Den Wettbewerb um Vertriebstalente gewinnen: Maßnahmen zur Stärkung der Positionierung des B2B-Vertriebs auf dem Arbeitsmarkt C Homburg, A Lanzrath, RC Ruhnau IMU Research Insights 76, 2021 | | 2021 |
| Learning cross-selling from peers: How networking affects cross-selling and sales performance B Bamberger, RC Ruhnau, D Wahlig European Marketing Academy, 2021 | | 2021 |
| Creating customer engagement value by winning back lost customers RC Ruhnau AMA Educators' Proceedings 32, 197-199, 2021 | | 2021 |
| Learning cross-selling from coworkers? How networking facilitates cross-selling and salesperson performance B Bamberger, RCM Ruhnau, D Wahlig Global Sales Science Institute Annual Conference, 51, 2021 | | 2021 |
| Kundenrückgewinnungsmanagement: die Integration von Customer Engagement zum erweiterten Verständnis der Wertschöpfung von Rückgewinnungsmaßnahmen RC Ruhnau Springer Gabler, 2021 | | 2021 |
| Win-back success beyond purchases: The true value of a lost customer RC Ruhnau, N Harz European Marketing Academy, 2020 | | 2020 |
| Customer engagement: Redefining win-back success beyond purchases RC Ruhnau | | 2020 |
Christian HomburgLehrstuhl für Business-to-Business Marketing, Sales & PricingVerified email at bwl.uni-mannheim.de
