| The aha! experience: Insight and discontinuous learning in product usage A Lakshmanan, HS Krishnan Journal of Marketing 75 (6), 105-123, 2011 | 120 | 2011 |
| Role of Executive Attention in Consumer Learning with Background Music E Kang, A Lakshmanan Journal of Consumer Psychology, 2017 | 56 | 2017 |
| The effects of discount location and frame on consumers’ price estimates D DelVecchio, A Lakshmanan, HS Krishnan Journal of Retailing 85 (3), 336-346, 2009 | 56 | 2009 |
| Cyber-empathic design: A data-driven framework for product design D Ghosh, A Olewnik, K Lewis, J Kim, A Lakshmanan Journal of Mechanical Design 139 (9), 091401, 2017 | 50 | 2017 |
| How Kinetic Property Shapes Novelty Perceptions J Kim, A Lakshmanan Journal of Marketing 79 (6), 94-111, 2015 | 45 | 2015 |
| Practice makes perfect? When does massed learning improve product usage proficiency? A Lakshmanan, CD Lindsey, HS Krishnan Journal of Consumer Research 37 (4), 599-613, 2010 | 45 | 2010 |
| How does imagery in interactive consumption lead to false memory? A reconstructive memory perspective A Lakshmanan, HS Krishnan Journal of Consumer Psychology 19 (3), 451-462, 2009 | 34 | 2009 |
| Narcissism and Self- Versus Recipient-Oriented Imagery in Charitable Giving E Kang, A Lakshmanan Personality and Social Psychology Bulletin, 2018 | 17 | 2018 |
| Do animated line graphs increase risk inferences? J Kim, A Lakshmanan Journal of Marketing Research 58 (3), 595-613, 2021 | 11 | 2021 |
| Why Does Familiarity Affect Distance Judgments? the Discrepancy Attribution Hypothesis M Thomas, C Lindsey, A Lakshmanan ACR North American Advances, 2010 | 3 | 2010 |
| Thank you for the music! A working memory examination of the effect of musical elements on verbal learning E Kang, A Lakshmanan Advances in Consumer Research 40, 819-820, 2012 | 2 | 2012 |
| The dark side of product visualization: Negative effects of imagery A Lakshmanan, L Forcum, S Krishnan ACR North American Advances, 2013 | 1 | 2013 |
| My Picture, My Product: Does Co-Creation of a Usage Experience Lead to Positive Consumer Outcomes S Krishnan, A Lakshmanan, L Forcum ACR North American Advances, 2011 | 1 | 2011 |
H. Shanker KrishnanProfessor of Marketing, Indiana UniversityVerified email at indiana.edu
