SERVQUAL: Review, Critique, Research Agenda F Buttle European Journal of Marketing 30 (1), 8-32, 1996 | 3821 | 1996 |
Customer Relationship Management: Concepts and Technologies F Buttle, S Maklan | 3555* | 2015 |
Word of Mouth: Understanding and Managing Referral Marketing FA Buttle Journal of Strategic Marketing 6 (3), 241-254, 1998 | 2208 | 1998 |
Relationship Marketing F Buttle Relationship Marketing: Theory and Practice, Paul Chapman Publishing, London …, 1996 | 1116* | 1996 |
Assessing Relationship Quality P Naudé, F Buttle Industrial Marketing Management 29 (4), 351-361, 2000 | 768 | 2000 |
Hospitality Marketing: Principles and Practices D Bowie, F Buttle, M Brookes, A Mariussen Routledge, 2016 | 621* | 2016 |
A Repertory Grid Analysis of Austria's Image as a Summer Vacation Destination J Embacher, F Buttle Journal of Travel Research 27 (3), 3-7, 1989 | 577 | 1989 |
ISO 9000: Marketing Motivations and Benefits F Buttle International Journal of Quality & Reliability Management 14 (9), 936-947, 1997 | 490 | 1997 |
SYSTRA‐SQ: a new measure of bank service quality AH Aldlaigan, FA Buttle International Journal of Service Industry Management 13 (4), 362-381, 2002 | 469 | 2002 |
Does Service Failure Influence Customer Loyalty? F Buttle, J Burton Journal of Consumer Behaviour: An International Research Review 1 (3), 217-227, 2002 | 420 | 2002 |
Customer Retention Management Processes: A Quantitative Study L Ang, F Buttle European Journal of Marketing 40 (1/2), 83-99, 2006 | 413 | 2006 |
Customer Relationship Management: Manajemen Hubungan Pelanggan F Buttle Bayumedia Publishing, 2004 | 380* | 2004 |
Customer Retention Management: A Reflection of Theory and Practice R Ahmad, F Buttle Marketing Intelligence & Planning 20 (3), 149-161, 2002 | 314 | 2002 |
Hotel and Food Service Marketing: A Managerial Approach F Buttle Cassell, 1986 | 278 | 1986 |
Customer Retention: A Potentially Potent Marketing Management Strategy R Ahmad, F Buttle Journal of Strategic Marketing 9 (1), 29-45, 2001 | 269 | 2001 |
Customer Relationship Management: Concepts and Tools F Buttle Elsevier Butterworth-Heinemann, 2004 | 249* | 2004 |
The CRM Value Chain F Buttle Marketing Business 96 (2), 52-5, 2001 | 230 | 2001 |
Strategic, Operational and Analytical Customer Relationship Management: Attributes and Measures R Iriana, F Buttle Journal of Relationship Marketing 5 (4), 23-42, 2007 | 214 | 2007 |
Beyond Satisfaction: Customer Attachment to Retail Banks A Aldlaigan, F Buttle International Journal of Bank Marketing 23 (4), 349-359, 2005 | 194 | 2005 |
Shopping Motives Constructionist Perspective F Buttle Service Industries Journal 12 (3), 349-367, 1992 | 189 | 1992 |