| Toward an integrated framework for online consumer behavior and decision making process: A review WK Darley, C Blankson, DJ Luethge Psychology & marketing 27 (2), 94-116, 2010 | 727 | 2010 |
| Positioning strategies in business markets SP Kalafatis, MH Tsogas, C Blankson Journal of Business & Industrial Marketing 15 (6), 416-437, 2000 | 331 | 2000 |
| Market orientation, learning orientation and business performance: The mediating role of innovation MA Mahmoud, C Blankson, N Owusu-Frimpong, S Nwankwo, TP Trang International Journal of Bank Marketing 34 (5), 623-648, 2016 | 296 | 2016 |
| Consumer attitudes and interactive digital advertising JMS Cheng, C Blankson, EST Wang, LSL Chen International journal of advertising 28 (3), 501-525, 2009 | 248 | 2009 |
| The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies C Blankson, SP Kalafatis Journal of marketing management 20 (1-2), 5-43, 2004 | 243 | 2004 |
| Succession planning in SMEs: An empirical analysis J Motwani, NM Levenburg, TV Schwarz, C Blankson International Small Business Journal 24 (5), 471-495, 2006 | 237 | 2006 |
| Marketing practices in the UK small business sector C Blankson, D Stokes Marketing Intelligence & Planning 20 (1), 49-61, 2002 | 219 | 2002 |
| Issues and challenges in the positioning of service brands: a review C Blankson, SP Kalafatis Journal of Product & Brand Management 8 (2), 106-118, 1999 | 216 | 1999 |
| Understanding the patterns of market orientation among small businesses C Blankson, JG Motwani, NM Levenburg Marketing Intelligence & Planning 24 (6), 572-590, 2006 | 203 | 2006 |
| Cross-functional integration as a knowledge transformation mechanism: Implications for new product development T Hirunyawipada, M Beyerlein, C Blankson Industrial Marketing Management 39 (4), 650-660, 2010 | 185 | 2010 |
| Have small businesses adopted the market orientation concept? The case of small businesses in Michigan C Blankson, J Ming‐Sung Cheng Journal of Business & Industrial Marketing 20 (6), 317-330, 2005 | 172 | 2005 |
| Determinants of banks selection in USA, Taiwan and Ghana C Blankson, J Ming‐Sung Cheng, N Spears International Journal of Bank Marketing 25 (7), 469-489, 2007 | 144 | 2007 |
| African culture and business markets: implications for marketing practices WK Darley, C Blankson Journal of Business & Industrial Marketing 23 (6), 374-383, 2008 | 143 | 2008 |
| A stage model of international brand development: The perspectives of manufacturers from two newly industrialized economies—South Korea and Taiwan JMS Cheng, C Blankson, PCS Wu, SSM Chen Industrial Marketing Management 34 (5), 504-514, 2005 | 123 | 2005 |
| The role of E-quality within the consumer decision making process C Wen, V R. Prybutok, C Blankson, J Fang International Journal of Operations & Production Management 34 (12), 1506-1536, 2014 | 116 | 2014 |
| An environmental awareness purchasing intention model L Xu, V Prybutok, C Blankson Industrial Management & Data Systems 119 (2), 367-381, 2018 | 109 | 2018 |
| Marketing practices of African and Caribbean small businesses in London, UK C Blankson, OE Omar Qualitative Market Research: An International Journal 5 (2), 123-134, 2002 | 107 | 2002 |
| Retail bank selection in developed and developing countries: A cross‐national study of students' bank‐selection criteria C Blankson, OE Omar, JMS Cheng thunderbird International Business review 51 (2), 183-198, 2009 | 97 | 2009 |
| Impact of positioning strategies on corporate performance C Blankson, SP Kalafatis, JMS Cheng, C Hadjicharalambous Journal of Advertising Research 48 (1), 106-122, 2008 | 91 | 2008 |
| Impact of positioning strategies on service firm performance C Blankson, JC Crawford Journal of Business research 65 (3), 311-316, 2012 | 90 | 2012 |
