| Exploring the dynamics of antecedents to consumer–brand identification with a new brand SK Lam, M Ahearne, R Mullins, B Hayati, N Schillewaert Journal of the Academy of Marketing Science 41, 234-252, 2013 | 413 | 2013 |
| Intrafunctional competitive intelligence and sales performance: a social network perspective M Ahearne, SK Lam, B Hayati, F Kraus Journal of Marketing 77 (5), 37-56, 2013 | 125 | 2013 |
| Sales force leadership during strategy implementation: A social network perspective B Hayati, Y Atefi, M Ahearne Journal of the Academy of Marketing Science 46, 612-631, 2018 | 63 | 2018 |
| Indulgence versus restraint: The moderating role of cultural differences on the relationship between corporate social performance and corporate financial performance J Sun, S Yoo, J Park, B Hayati Journal of Global Marketing 32 (2), 83-92, 2019 | 53 | 2019 |
| An update of real-world TV advertising tests Y Hu, LM Lodish, AM Krieger, B Hayati Journal of advertising research 49 (2), 201-206, 2009 | 24 | 2009 |
| The impact of organizational social networks on salespeople’s negative headquarters stereotypes B Hayati, S Puri Journal of Business & Industrial Marketing 35 (12), 1901-1913, 2020 | 3 | 2020 |
| A non-parametric analysis of emotional intelligence among family businesses in the Philippines KG Lobo, JPR Rivera, B Hayati Vision, 09722629221092138, 2022 | 1 | 2022 |
| Dito Telecommunity Corporation: Challenging Telecom Duopoly in the Philippines S Pandey, S Puri, B Hayati NeilsonJournals Publishing, 2020 | | 2020 |
| Welspun India: Reputation Management After Egyptian Cotton Mislabeling S Puri, S Joshi, S Debnath, B Hayati NeilsonJournals Publishing, 2019 | | 2019 |
| Customer Satisfaction with E-Service Recovery: Roles of Perceived Justice and Customer Emotions B Hayati | | 2017 |
| IMPLEMENTING MARKETING STRATEGIES THROUGH BUSINESS-TO-BUSINESS SALES FORCES: A SOCIAL NETWORK PERSPECTIVE B Hayati | | 2012 |
