Babak Hayati, PhD
Babak Hayati, PhD
Asian Institute of Management
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Cited by
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Exploring the dynamics of antecedents to consumer–brand identification with a new brand
SK Lam, M Ahearne, R Mullins, B Hayati, N Schillewaert
Journal of the Academy of Marketing Science 41 (2), 234-252, 2013
Intrafunctional competitive intelligence and sales performance: a social network perspective
M Ahearne, SK Lam, B Hayati, F Kraus
Journal of Marketing 77 (5), 37-56, 2013
Sales force leadership during strategy implementation: a social network perspective
B Hayati, Y Atefi, M Ahearne
Journal of the Academy of Marketing Science 46 (4), 612-631, 2018
An update of real-world TV advertising tests
Y Hu, LM Lodish, AM Krieger, B Hayati
Journal of Advertising Research 49 (2), 201-206, 2009
Indulgence versus restraint: The moderating role of cultural differences on the relationship between corporate social performance and corporate financial performance
J Sun, S Yoo, J Park, B Hayati
Journal of Global Marketing 32 (2), 83-92, 2019
The impact of organizational social networks on salespeople’s negative headquarters stereotypes
B Hayati, S Puri
Journal of Business & Industrial Marketing, 2020
Customer Satisfaction with E-Service Recovery: Roles of Perceived Justice and Customer Emotions
B Hayati
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