Pengaruh Strategi Pemasaran Digital, Citra Merek, dan Loyalitas Pelanggan terhadap Kinerja Penjualan Produk Fashion di E-commerce Shopee A Liubana, WO Kowey, PV Alfonso, WP Putra Jurnal Bisnis Dan Manajemen West Science 2 (04), 352-361, 2023 | 14 | 2023 |
Ipma's Analysis on Factors Affecting Indrive Indonesia's Customer Loyalty WP Putra, R Hendayani, RT Hidayah International Journal of Professional Business Review: Int. J. Prof. Bus …, 2023 | 11 | 2023 |
The Impact of Digital User Experience on Brand Perception and Consumer Loyalty in the E-Commerce Industry in Indonesia AD Susilawati, F Wahyudi, WP Putra, W Supriyanto, L Limpo The Eastasouth Journal of Information System and Computer Science 1 (03 …, 2024 | 8 | 2024 |
Brand Trust, Social Media, and Repurchase Intention: A Case Study of Le Minerale Consumers in Indonesia WP Putra, M Mukhid, M Murthada International Journal of Business, Law, and Education 5 (1), 58-71, 2024 | 7 | 2024 |
The Effect of Service Quality, Price, and Destination Image on Customer Loyalty in the Tourism Industry in West Java H Khuan, WP Putra, H Muafiqie, I Harsono, EA Lau West Science Interdisciplinary Studies 2 (01), 235-243, 2024 | 5 | 2024 |
Inovasi Pemasaran Digital: Mendukung Umkm Dalam Mengelola Bisnis Secara Efektif WP Putra, Z Akbar, S Santosa, TP Pertiwi, A Firdaus, D Widagdo Community Development Journal: Jurnal Pengabdian Masyarakat 4 (6), 12520-12525, 2023 | 5 | 2023 |
The Impact of Halal Food Scm Integration on Quality Performance (Case Study on Msme in Bandung City) WP Putra, R Hendayani Budapest International Research and Critics Institute-Journal (BIRCI-Journal …, 2022 | 5 | 2022 |
Buku ajar manajemen pemasaran W Wahyudi, AJ Maulana, R Widyanto, A Rahayu, IR Effendy PT. Sonpedia Publishing Indonesia, 2024 | 4 | 2024 |
Digital Marketing Socialization in Building a Business Mentality from an Early Age in High School Students Throughout Indonesia S Sumardi, EY Siska, U Permana, WP Putra, T Tarjono Journal Of Human And Education (JAHE) 4 (3), 438-445, 2024 | 3 | 2024 |
Determinan proses keputusan pembelian online di kalangan konsumen Muslim pengguna Shopee: Kepercayaan sebagai variabel mediasi S Muliadi, SN Arthawati, R Oktavera, W Gustiawan, WP Putra Jurnal Manajemen Maranatha 23 (2), 233-246, 2024 | 3 | 2024 |
THE INFLUENCE OF DIGITAL MARKETING AND INTELLECTUAL CAPITAL ON ORGANIZATIONAL PEFORMANCE WITH CONSUMER SATISFICATION AS A MODERATING VARIABLE F Sudirjo, RR Kalalo, EY Utami, T Sulastri, WP Putra JURNAL ILMIAH EDUNOMIKA 8 (1), 2023 | 3 | 2023 |
Influence of digital marketing, consumer trust, and brand loyalty on purchase intention (case study of green product consumers) E Desembrianita, S Mulyono, WP Putra, T Tarjono International Journal of Business, Law, and Education 5 (2), 2003-2015, 2024 | 2 | 2024 |
Analysis of the Impact of Digital Technology on MSME Business Growth in Bandung City: Case Study on the Use of E-commerce, Digital Marketing, and Online Management System WP Putra, FA Hayati, J Andriani, IH Putra West Science Journal Economic and Entrepreneurship 1 (12), 623-632, 2023 | 2 | 2023 |
Social Media Application Implementation In Tourism Village Development INT Sutaguna, T Mulyadi, FERI Liow, HU Permana, WP Putra Jurnal Pelayanan Hubungan Masyarakat 1 (4), 36-42, 2023 | 2 | 2023 |
Analisis Pengaruh Word of Mouth, Social Media Activities, dan Citra Merek Terhadap Minat Beli Konsumen Mixue di Jabodetabek FU Hasibuan, S Syamsulbahri, WP Putra, Y Yusniar Jurnal Bisnis Dan Manajemen West Science 3 (01), 20-28, 2024 | 1 | 2024 |
MANAJEMEN PEMASARAN JASA: Teori, Konsep, dan Strategi Manajemen Pemasaran Jasa Era Industri 4.0 dan Society 5.0 Z Setiawan, C Hidayat, WP Putra, R Novedliani, R Nurcahyo, H Wijaya, ... PT. Sonpedia Publishing Indonesia, 2023 | 1* | 2023 |
Trust, Perceived Quality, and Value for Money as Determinants of Customer Loyalty: Insights from the inDrive App WP Putra, W Supriyanto, GB Noraga, Tarjono Journal of Management Science (JMAS) 8 (1), 378-384, 2025 | | 2025 |
PELATIHAN STRATEGI PEMASARAN BERBASIS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) H Farhani, MA Dirgantara, WP Putra, IP Rini, S Imanirubiarko, ... Community Development Journal: Jurnal Pengabdian Masyarakat 6 (1), 89-92, 2025 | | 2025 |
Exploring Halal Destination Loyalty Through Halal Destination Attributes, Halal Memorable Tourism Experiences, and Economic Impact in Muslim-Friendly Nature Tourism in West Java WP Putra, D Sari, R Komaladewi, A Sumengkar, SR Nidar International Journal of Economics Development Research 5 (6), 5310-5330, 2024 | | 2024 |
PENGARUH ELECTRONIC SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PENGGUNA INDRIVE DI KOTA BANDUNG MELALUI CUSTOMER SATISFACTION DENGAN APP DESIGN DAN TRUST SEBAGAI VARIABEL MODERATOR WP PUTRA Universitas Telkom, S2 Manajemen, 2023 | | 2023 |