Ikuti
Wira Pramana Putra
Wira Pramana Putra
Universitas Yayasan Pendidikan Imam Bonjol Majalengka
Email yang diverifikasi di universitasypib.ac.id
Judul
Dikutip oleh
Dikutip oleh
Tahun
Pengaruh Strategi Pemasaran Digital, Citra Merek, dan Loyalitas Pelanggan terhadap Kinerja Penjualan Produk Fashion di E-commerce Shopee
A Liubana, WO Kowey, PV Alfonso, WP Putra
Jurnal Bisnis Dan Manajemen West Science 2 (04), 352-361, 2023
142023
Ipma's Analysis on Factors Affecting Indrive Indonesia's Customer Loyalty
WP Putra, R Hendayani, RT Hidayah
International Journal of Professional Business Review: Int. J. Prof. Bus …, 2023
112023
The Impact of Digital User Experience on Brand Perception and Consumer Loyalty in the E-Commerce Industry in Indonesia
AD Susilawati, F Wahyudi, WP Putra, W Supriyanto, L Limpo
The Eastasouth Journal of Information System and Computer Science 1 (03 …, 2024
82024
Brand Trust, Social Media, and Repurchase Intention: A Case Study of Le Minerale Consumers in Indonesia
WP Putra, M Mukhid, M Murthada
International Journal of Business, Law, and Education 5 (1), 58-71, 2024
72024
The Effect of Service Quality, Price, and Destination Image on Customer Loyalty in the Tourism Industry in West Java
H Khuan, WP Putra, H Muafiqie, I Harsono, EA Lau
West Science Interdisciplinary Studies 2 (01), 235-243, 2024
52024
Inovasi Pemasaran Digital: Mendukung Umkm Dalam Mengelola Bisnis Secara Efektif
WP Putra, Z Akbar, S Santosa, TP Pertiwi, A Firdaus, D Widagdo
Community Development Journal: Jurnal Pengabdian Masyarakat 4 (6), 12520-12525, 2023
52023
The Impact of Halal Food Scm Integration on Quality Performance (Case Study on Msme in Bandung City)
WP Putra, R Hendayani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal …, 2022
52022
Buku ajar manajemen pemasaran
W Wahyudi, AJ Maulana, R Widyanto, A Rahayu, IR Effendy
PT. Sonpedia Publishing Indonesia, 2024
42024
Digital Marketing Socialization in Building a Business Mentality from an Early Age in High School Students Throughout Indonesia
S Sumardi, EY Siska, U Permana, WP Putra, T Tarjono
Journal Of Human And Education (JAHE) 4 (3), 438-445, 2024
32024
Determinan proses keputusan pembelian online di kalangan konsumen Muslim pengguna Shopee: Kepercayaan sebagai variabel mediasi
S Muliadi, SN Arthawati, R Oktavera, W Gustiawan, WP Putra
Jurnal Manajemen Maranatha 23 (2), 233-246, 2024
32024
THE INFLUENCE OF DIGITAL MARKETING AND INTELLECTUAL CAPITAL ON ORGANIZATIONAL PEFORMANCE WITH CONSUMER SATISFICATION AS A MODERATING VARIABLE
F Sudirjo, RR Kalalo, EY Utami, T Sulastri, WP Putra
JURNAL ILMIAH EDUNOMIKA 8 (1), 2023
32023
Influence of digital marketing, consumer trust, and brand loyalty on purchase intention (case study of green product consumers)
E Desembrianita, S Mulyono, WP Putra, T Tarjono
International Journal of Business, Law, and Education 5 (2), 2003-2015, 2024
22024
Analysis of the Impact of Digital Technology on MSME Business Growth in Bandung City: Case Study on the Use of E-commerce, Digital Marketing, and Online Management System
WP Putra, FA Hayati, J Andriani, IH Putra
West Science Journal Economic and Entrepreneurship 1 (12), 623-632, 2023
22023
Social Media Application Implementation In Tourism Village Development
INT Sutaguna, T Mulyadi, FERI Liow, HU Permana, WP Putra
Jurnal Pelayanan Hubungan Masyarakat 1 (4), 36-42, 2023
22023
Analisis Pengaruh Word of Mouth, Social Media Activities, dan Citra Merek Terhadap Minat Beli Konsumen Mixue di Jabodetabek
FU Hasibuan, S Syamsulbahri, WP Putra, Y Yusniar
Jurnal Bisnis Dan Manajemen West Science 3 (01), 20-28, 2024
12024
MANAJEMEN PEMASARAN JASA: Teori, Konsep, dan Strategi Manajemen Pemasaran Jasa Era Industri 4.0 dan Society 5.0
Z Setiawan, C Hidayat, WP Putra, R Novedliani, R Nurcahyo, H Wijaya, ...
PT. Sonpedia Publishing Indonesia, 2023
1*2023
Trust, Perceived Quality, and Value for Money as Determinants of Customer Loyalty: Insights from the inDrive App
WP Putra, W Supriyanto, GB Noraga, Tarjono
Journal of Management Science (JMAS) 8 (1), 378-384, 2025
2025
PELATIHAN STRATEGI PEMASARAN BERBASIS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
H Farhani, MA Dirgantara, WP Putra, IP Rini, S Imanirubiarko, ...
Community Development Journal: Jurnal Pengabdian Masyarakat 6 (1), 89-92, 2025
2025
Exploring Halal Destination Loyalty Through Halal Destination Attributes, Halal Memorable Tourism Experiences, and Economic Impact in Muslim-Friendly Nature Tourism in West Java
WP Putra, D Sari, R Komaladewi, A Sumengkar, SR Nidar
International Journal of Economics Development Research 5 (6), 5310-5330, 2024
2024
PENGARUH ELECTRONIC SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PENGGUNA INDRIVE DI KOTA BANDUNG MELALUI CUSTOMER SATISFACTION DENGAN APP DESIGN DAN TRUST SEBAGAI VARIABEL MODERATOR
WP PUTRA
Universitas Telkom, S2 Manajemen, 2023
2023
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