| Transformation of Digital Marketing in the 4.0 Industry Revolution: AStudyon Batik MSMEs RAM Febrianti*, MH MohdSaudi, K Kaniawati, N Hermina International Journal of Engineering & Technology 7 (Special Issue 34), 352 …, 2018 | 24 | 2018 |
| Business analysis and product innovation to improve SMEs business performance RAM Febrianti, ASN Herbert International Journal of Research and Applied Technology (INJURATECH) 2 (1 …, 2022 | 16 | 2022 |
| The influence of brand image, shopping lifestyle, and fashion involvement to the impulse buying RAM Febrianti, M Tambalean, G Pandhami rigeo 11 (5), 2021 | 14 | 2021 |
| Examining the predictors of firm performance: The role of transformational leadership, HRM digitalization, and organizational commitment AM Febrianti, NSN Jufri International Journal of Research in Business and Social Science (2147-4478 …, 2022 | 13 | 2022 |
| The Influence of Social Media Promotion Strategies on Price-Mediated Purchase Decisions (Case Study at PT. Lazada Bandung) RAM Febrianti, A Gofur, F Aulia Psychology and Education 58 (3), 493-500, 2021 | 12 | 2021 |
| Analyzing the influence of servant leadership on job performance through work engagement as a mediator AM Febrianti, ET Yulian International Journal of Research in Business and Social Science (2147-4478 …, 2022 | 8 | 2022 |
| The Role of Marketing Communication and Innovationon Consumer Purchase Intention (Case Study at Restaurant X in Bandung City) R Febrianti, KR Salsabila, WC Sinaga, NP Octarian, A Salsabila, ... WIBEST-II, 2021 | 6 | 2021 |
| Transformasi digital menyambut kehadiran revolusi industri 4. 0 RF Oktivian, RAM Febrianti Conference on Management and Behavioral Studies, 2018 | 5 | 2018 |
| The influence of product differentiation and pricing strategy on customer value in appreciating traditional batik RAM Febrianti, SDS Ariffin International Journal of Innovations in Business 2 (4), 395, 2013 | 5 | 2013 |
| Managing individual readiness for change: The role of mindfulness and perceived organizational support W Anggraeni, AM Febrianti International Journal of Research in Business and Social Science (2147-4478 …, 2022 | 4 | 2022 |
| The Influence of Product Differentiation, Customer Relationship Management, and Pricing toward Customer Values and Its Implication on Marketing Performance RAM Febrianti Disertasi Program Doktor Ilmu Ekonomi Fakultas Ekonomi Universitas …, 2012 | 4 | 2012 |
| Thriving at work and perceived overqualification as predictors of employee career outcomes G Amira, AM Febrianti JBTI: Jurnal Bisnis: Teori dan Implementasi 13 (2), 112-120, 2022 | 3 | 2022 |
| Determinant of customer satisfaction and loyalty in using online shopping applications AM Febrianti, RMV Sihombing, SJC Soetjipto International Journal of Research in Business and Social Science (2147-4478 …, 2022 | 3 | 2022 |
| Knowledge on Batik and Lifestyle on Purchase Decisions with Satisfaction as Intervening (Case Study of Batik SME’S in Jambi City) RAM Febrianti Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (4), 821-831, 2021 | 3 | 2021 |
| The Effect of Service Quality and Tourist Satisfaction on Consumer Loyalty of Hotels X In the New Normal Era R Febrianti, AR Naufal, CM Sidik WIBEST-II, 2021 | 3 | 2021 |
| INDONESIA DALAM PENGEMBANGAN INOVASI PRODUK DAN KREATIVITAS BERPENGARUH TERHADAP DIFERENSIASI PRODUK MELALUI KERAJINAN TANGAN YANG MENDULANG KESUKSESAN (Penelitian Rajutan DOWA … AM Febrianti Seminar Nasional Forum Manajemen Indonesia (FMI 6), Fakultas Ekonomi dan …, 2014 | 3 | 2014 |
| PENGARUH DIFERENSIASI PRODUK TERHADAP NILAI PELANGGAN BROWNIES KUKUS AMANDA BANDUNG (Suatu Penelitian Terhadap Umk Bisnis Keluarga Kue Brownies Kukus Di Bandung-Jawa Barat) YM Dora, R Febrianti Forum Manajemen Indonesia ke 4, Fakultas Ekonomi Universitas Islam Indonesia, 2012 | 3 | 2012 |
| Understanding the driver of customer purchase decision: The role of customer engagement and brand attachment in Batik Products R Ardiyansyah, RAM Febrianti Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan 5 (4), 1979-1985, 2022 | 2 | 2022 |
| Increasing brand loyalty through social media marketing and brand awareness (samsung case study) RAM Febrianti, D Kusriyantini, FA Safitr, D Roespinoedji Central asia and the caucasus 23 (1), 2022 | 2 | 2022 |
| UKM Goes to Online: Etnocentrism and Brand Image of Purchase Decisions with Customer Satisfaction as Intervening (Cimahi City Sibori Batik Case Study) RAM Febrianti Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (4), 840-846, 2021 | 2 | 2021 |
