| Customer self oriented and other oriented intrinsic values, brand trust and consumer-brand relationship: a conceptual review with reference to life insurance sector research … BMA Pushpakumara Sri Lanka Journal of Marketing 6 (1), 2020 | 4 | 2020 |
| Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation BMA Pushpakumara, MM Shamil, M Yatigammana Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021 | 1 | 2021 |
| Consumer Brand-Related Behavior in Persuasive Communication Context: A Conceptual Review with Reference to Insurance Sector Research Proposition. BMA Pushpakumara, DMR Dissanayaka 8th International Conference on Business & Information ICBI–2017, Faculty of …, 2017 | 1 | 2017 |
| Leaning through Macro Environmental Perspectives: case Issues of SAITM. BMA Pushpakumara Proceedings of Case Study Synopses, DBA Case Study Symposium-2017 …, 2017 | | 2017 |
| Impact of Job Involvement on Organizational Performance: A Study of Public Sector Schools in Trincomalee District, Sri Lanka BMA Pushpakumara Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016 | | 2016 |
| Factors Affecting Organizational Performance upon Job Commitment of Academics in Selected Universities in Sri Lanka BMA Pushpakumara Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016 | | 2016 |
| Analysis of factors causing organizational performance upon job commitment of academics in some selected education institutions in Sri Lanka BMA Pushpakumara Faculty of Business Studies and Finance, Wayamba University of Sri Lanka …, 2015 | | 2015 |
Mohamed M. ShamilSenior LecturerVerified email at hkmu.edu.hk
