| CSR practices and corporate strategy: Evidence from a longitudinal case study L Lamberti, E Lettieri Journal of Business Ethics 87, 153-168, 2009 | 288 | 2009 |
| N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations AS Ananda, Á Hernández-García, L Lamberti Journal of Innovation & Knowledge 1 (3), 170-180, 2016 | 241 | 2016 |
| Marketing strategy and marketing performance measurement system: Exploring the relationship L Lamberti, G Noci European management journal 28 (2), 139-152, 2010 | 210 | 2010 |
| Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo L Lamberti, G Noci, J Guo, S Zhu Tourism Management 32 (6), 1474-1483, 2011 | 186 | 2011 |
| What makes fashion consumers “click”? Generation of eWoM engagement in social media AS Ananda, Á Hernández-García, E Acquila-Natale, L Lamberti Asia Pacific Journal of Marketing and Logistics 31 (2), 398-418, 2019 | 175 | 2019 |
| Customer centricity: the construct and the operational antecedents L Lamberti Journal of Strategic marketing 21 (7), 588-612, 2013 | 169 | 2013 |
| Exploring management control in radical innovation projects V Chiesa, F Frattini, L Lamberti, G Noci European Journal of Innovation Management 12 (4), 416-443, 2009 | 150 | 2009 |
| Do mind and body agree? Unconscious versus conscious arousal in product attitude formation D Bettiga, L Lamberti, G Noci Journal of Business Research 75, 108-117, 2017 | 94 | 2017 |
| The relationship between CSR and corporate strategy in medium‐sized companies: evidence from I taly L Lamberti, G Noci Business Ethics: A European Review 21 (4), 402-416, 2012 | 81 | 2012 |
| Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach D Bettiga, L Lamberti, E Lettieri Health care management science 23, 203-214, 2020 | 79 | 2020 |
| Investigating social motivations, opportunity and ability to participate in communities of virtual co‐creation D Bettiga, L Lamberti, G Noci International journal of consumer studies 42 (1), 155-163, 2018 | 76 | 2018 |
| Gaining legitimacy in converging industries: Evidence from the emerging market of functional food L Lamberti, E Lettieri European Management Journal 29 (6), 462-475, 2011 | 68 | 2011 |
| Consumers emotional responses to functional and hedonic products: a neuroscience research D Bettiga, AM Bianchi, L Lamberti, G Noci Frontiers in psychology 11, 559779, 2020 | 66 | 2020 |
| Entering the dragon’s nest: exploring Chinese upper-class consumers’ perception of luxury S Chen, L Lamberti Qualitative Market Research: An International Journal 18 (1), 4-29, 2015 | 60 | 2015 |
| Technology adoption news and corporate reputation: Sentiment analysis about the introduction of Bitcoin F Caviggioli, L Lamberti, P Landoni, P Meola Journal of Product & Brand Management 29 (7), 877-897, 2020 | 50 | 2020 |
| Exploring the adoption process of personal technologies: A cognitive-affective approach D Bettiga, L Lamberti The Journal of High Technology Management Research 28 (2), 179-187, 2017 | 48 | 2017 |
| The supply chain management‐marketing interface in product development: An exploratory study M Pero, L Lamberti Business Process Management Journal 19 (2), 217-244, 2013 | 48 | 2013 |
| SME fashion brands and social media marketing: From strategies to actions AS Ananda, Á Hernández-García, L Lamberti International Journal of Web Based Communities 13 (4), 468-498, 2017 | 46 | 2017 |
| Past, present, and future of impulse buying research methods: A systematic literature review M Mandolfo, L Lamberti Frontiers in Psychology 12, 687404, 2021 | 45 | 2021 |
| Exploring the role of anticipated emotions in product adoption and usage D Bettiga, L Lamberti Journal of Consumer Marketing 35 (3), 300-316, 2018 | 44 | 2018 |
