| Underlying factors influencing consumers’ trust and loyalty in E-commerce W Aslam, A Hussain, K Farhat, I Arif Business Perspectives and Research 8 (2), 186-204, 2020 | 101 | 2020 |
| Predicting the intention of generation M to choose family takaful and the role of halal certification K Farhat, A Wajeeha, S Sany Journal of Islamic Marketing, 2019 | 60 | 2019 |
| Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping W Aslam, M Ham, K Farhat Management: journal of contemporary management issues 23 (2), 87-102, 2018 | 60 | 2018 |
| The Role of customer trust, service quality and value dimensions in determining satisfaction and loyalty: An Empirical study of mobile telecommunication industry in Pakistan W Aslam, I Arif, K Farhat, M Khursheed Market-Tržište 30 (2), 177-194, 2018 | 58 | 2018 |
| Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs) K Farhat, SSM Mokhtar, SBM Salleh Journal of Marketing for Higher Education 31 (1), 1-29, 2021 | 55 | 2021 |
| Role of electronic word of mouth on purchase intention W Aslam, K Farhat, I Arif International Journal of Business Information Systems 30 (4), 411-426, 2019 | 44 | 2019 |
| Regular to sustainable products: an account of environmentally concerned consumers in a developing economy W Aslam, K Farhat, I Arif International Journal of Green Energy 18 (3), 243-257, 2021 | 34 | 2021 |
| Chatbots in the frontline: drivers of acceptance W Aslam, DA Siddiqui, I Arif, K Farhat Kybernetes 52 (9), 3781-3810, 2022 | 29 | 2022 |
| Skippable advertisement versus full-length Advertisement: an empirical analysis in a developing economy W Aslam, K Farhat, I Arif Journal of Interactive Advertising 21 (1), 49-67, 2021 | 28 | 2021 |
| Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan K Farhat Management Science Letters, 2020 | 19 | 2020 |
| Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective K Farhat, W Aslam, S Sanuri Journal of Internet Commerce, 2021 | 16 | 2021 |
| Building brand loyalty: an application of expectation confirmation model in mobile social commerce W Aslam, M Ham, K Farhat Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (4), 806-825, 2019 | 16 | 2019 |
| Does the dark side of personality traits explain compulsive smartphone use of higher education students? The interaction effect of dark side of personality with desirability … K Farhat, W Aslam, I Arif, Z Ahmed IIM Kozhikode Society & Management Review 11 (1), 62-74, 2022 | 14 | 2022 |
| Impact of after-sales service on consumer behavioural intentions W Aslam, K Farhat International Journal of Business and Systems Research 14 (1), 44-55, 2020 | 14 | 2020 |
| Adoption of Android smartphones and intention to pay for mobile internet: An empirical analysis of consumers in Pakistan W Aslam, K Farhat, L Ejaz, I Arif International Journal of Business Innovation and Research 21 (3), 428-446, 2020 | 13 | 2020 |
| Do the preceding self-service technologies influence mobile banking adoption? W Aslam, IR de Luna, M Asim, K Farhat IIM Kozhikode Society & Management Review 12 (1), 50-66, 2023 | 10 | 2023 |
| Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM K Farhat, SSM Mokhtar, SM Salleh Market-Tržište 32 (2), 147-168, 2020 | 8 | 2020 |
| Smartphone dependence among students: gender-based analysis W Aslam, I Arif, K Farhat International Journal of Electronic Marketing and Retailing 9 (3), 269-287, 2018 | 8 | 2018 |
| What matters most in achieving customer satisfaction in banking? A study from the perspective of employee characteristics W Aslam, K Farhat, I Arif, CL Goi The TQM Journal, 2021 | 6 | 2021 |
| The Role of Artificial Intelligence in Interactive Marketing: Improving Customer-Brand Relationship W Aslam, K Farhat The Palgrave Handbook of Interactive Marketing, 199-217, 2023 | 5 | 2023 |
Wajeeha AslamIQRA UniversityVerified email at iuk.edu.pk
