| Enhancing netizen as a digital marketing activity toward strategic branding: A case study of “XYZ” brand NK Hidayat, R Tobing The Winners 13 (1), 58-65, 2012 | 16 | 2012 |
| Pengaruh Viral Marketing dan Brand Awareness Terhadap Purchase Intention Produk Skincare Brand Korea Selatan SP Ningrum, RP Tobing OPTIMAL Jurnal Ekonomi dan Manajemen 2 (4), 174-188, 2022 | 5 | 2022 |
| Pengaruh Perceived Usefulness, Perceived Ease Of Use dan Perceived Enjoyment Terhadap Usage Decision Konsumen Pada Shopee Tanam RPH Sinaga, RP Tobing, N Larasati JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi 1 (4), 509-524, 2022 | 5 | 2022 |
| Pengaruh Social Media Advertising dan Electronic Word Of Mouth Terhadap Brand Trust Produk Sepatu Lokal I Trigani, RP Tobing Jurnal Manajemen Dan Bisnis Madani 4 (2), 46-59, 2022 | 5 | 2022 |
| Relationship Brand Orientation and Internal Brand Equity at Internet Service Providers: An Organization Change Readiness Effect RP Tobing, RE Halim, A Gunawan The Journal of Asian Finance, Economics and Business 7 (2), 181-193, 2020 | 4 | 2020 |
| Nila, dan Tobing, Rudy. 2012. Enhancing Netizen As A Digital Marketing Activity Toward Strategic Branding: A Case Study Of “Xyz” Brand K Hidayat Marketing Management, 59-61, 0 | 3 | |
| Pengaruh Penggunaan Aplikasi E-Commerce, Intensitas Iklan Dan Potongan Harga Terhadap Impulsive Buying Konsumen Generasi Milenial RI Geraldo, RP Tobing, N Larasati Jurnal Riset Manajemen dan Akuntansi 2 (3), 77-85, 2022 | 2 | 2022 |
| Pengaruh E-Service Quality dan Harga terhadap Kepuasan Pelanggan pada Pengguna SVOD WeTV L Sari, RP Tobing JOEL: Journal of Educational and Language Research 2 (1), 147-160, 2022 | 2 | 2022 |
| Entrepreneurial Marketing Activities: Evidence in PQK in BSD City Branch Location I Lim, SPD Anantadjaya, R Tobing JAMS-Journal of Management Studies 1 (1), 1-15, 2012 | 2 | 2012 |
| Pengaruh Green Product dan Service Quality Terhadap Purchase Decision pada Fore Coffee di Jakarta Pusat EK Sihombing, RP Tobing Ethics and Law Journal: Business and Notary 1 (2), 90-103, 2023 | 1 | 2023 |
| The Effect of Analysis Brand Orientation and Gen Z Consumer Attitudes Toward Green Products Purchase Decision V Arin, M Nani Proceeding Medan International Conference on Economic and Business 1, 106-111, 2023 | 1 | 2023 |
| Pengaruh Green Awareness, Green Packaging terhadap minat beli Green Product IP Dermawan, RP Tobing, N Larasati Jurnal Riset Manajemen dan Akuntansi 2 (3), 106-114, 2022 | 1 | 2022 |
| Competitiveness development of tourism human resources facing the ASEAN Economic Community in 2015: A case study on hotel human resources in Jakarta and Bali N Krisnawati, R Tobing, R Sjarief Australian Academy of Business and Economics Review (AABER) 3 (2), 76-87, 2017 | 1 | 2017 |
| The role of mobile banking towards customer satisfaction A Ghani, R Tobing Emerging Markets: Business and Management Studies Journal 2 (1), 2014 | 1 | 2014 |
| PENGARUH PRODUCT PLACEMENT DALAM DRAKOR LITTLE WOMEN DAN PRODUCT QUALITY TERHADAP PURCHASE INTENTION: STUDI KASUS KOPIKO COFFEE CANDY BLISTER PACK RP Sugara, R Tobing Jurnal Riset Rumpun Ilmu Ekonomi 2 (2), 39-48, 2023 | | 2023 |
| PENGARUH BRAND AMBASSADOR DAN DIGITAL MARKETING TERHADAP PURCHASE INTENTION PRODUK YOU HR Indriyani, R Tobing Jurnal Riset Rumpun Ilmu Ekonomi 2 (2), 95-106, 2023 | | 2023 |
| PENGARUH STRATEGI GREEN MARKET ORIENTATION DAN GREEN SUPPLY CHAIN RELATIONSHIP QUALITY DALAM MENINGKATKAN GREEN COMPETITIVE ADVANTAGE L Alhazami, RP Tobing JURNAL ILMIAH EDUNOMIKA 8 (1), 2023 | | 2023 |
| The Influence of Sustainable Marketing and Brand Image on Purchase Decision on Brands Sejauh Mata Memandang N Mulyaningsih, RP Tobing Business and Investment Review 1 (4), 25-34, 2023 | | 2023 |
| Pengaruh Green Marketing dan Brand Awareness terhadap Purchase Decision pada The Body Shop DS Rohmah, RP Tobing Business and Investment Review 1 (4), 15-24, 2023 | | 2023 |
| PENGARUH PROMOSI GRATIS ONGKIR DAN METODE PEMBAYARAN PAYLATER TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA E-COMMERCE DI INDONESIA D Stialanisa, R Tobing Jurnal Riset Manajemen dan Akuntansi 3 (2), 245-257, 2023 | | 2023 |
