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Co-authors
Bohyeon KangProfessor of Marketing, School of Business, Kyungpook National UniversityVerified email at daum.net
Werner J. ReinartzProfessor of MarketingVerified email at uni-koeln.de
Adam RappOhio UniversityVerified email at ohio.edu
Michael AhearneC.T. Bauer Professor of Marketing, University of HoustonVerified email at uh.edu
Douglas E. HughesProfessor of Marketing, University of South FloridaVerified email at usf.edu
Kumar SarangeeVerified email at scu.edu
Raj EchambadiDunton Family Dean, Northeastern UniversityVerified email at northeastern.edu
Eugene SivadasDean, San Francisco State University, Lam Family College of BusinessVerified email at sfsu.edu
Wayne D. HoyerProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu
Sean NicholsonCornell UniversityVerified email at cornell.edu
Dinesh GauriProfessor of Marketing, University of ArkansasVerified email at uark.edu