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Iin Mayasari
Iin Mayasari
paramadina university
Verified email at paramadina.ac.id
Title
Cited by
Cited by
Year
Faktor-faktor yang mempengaruhi siswa SMA dalam perilaku pembelian kompulsif: perspektif psikologi
P Naomi, I Mayasari
J. Abmas 8 (8), 1-8, 2008
262008
Penerapan Nilai Integritas dan Perspektif Gender dalam Perilaku Beretika
I Mayasari, I Wiadi, A Maharani, RS Pramono
212014
Motivational factors of the collaborative consumption in the era of sharing economy
I Mayasari, HC Haryanto
Gadjah Mada International Journal of Business 20 (3), 331, 2018
182018
Entrepreneurial Marketing For Small And Medium Entreprises Business An Exploratory Study On Entrepreneurial Performance
I Mayasari, A Maharani, I Wiadi
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES 2 (1), 2012
182012
Entrepreneurial Marketing for small and medium entreprises business
I Mayasari, I Wiadi, A Maharani
Journal Management Bisnis Vol2, No1, 1-12, 2009
18*2009
Pengaruh kontrol diri terhadap perilaku pembelian kompulsif
P Naomi, I Mayasari
Telaah Bisnis 9 (2), 179-193, 2008
152008
Managing career plateau professionally in organization setting
I Mayasari
J Hum Capital 1 (2), 2008
152008
Small medium enterprises technology acceptance model: A conceptual review
R Rokhim, P Wulandari, I Mayasari
International Journal of Business and Society 19 (S4), 689-699, 2018
112018
The perspectives to understand social marketing as an approach in influencing consumer behavior for good
I Mayasari
Gadjah Mada International Journal of Business 14 (2), 163-182, 2012
112012
Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions
I Mayasari, I Wiadi
ASEAN Marketing Journal, 1-17, 2018
72018
perilaku hedonis: pandangan teoretis dan praktis
I mayasari
nulisbuku 1, 297, 2014
72014
IMPLEMENTATION OF E-GOVERNMENT THROUGH IMPLEMENTATION OF TECHNOLOGY ACCEPTANCE MODEL
I Mayasari, R Hendrowati, AI Sofia, I Wiadi
Jurnal Aplikasi Manajemen 15 (4), 659-669, 2017
62017
Idealisme versus relativisme generasi Y terhadap iklan dengan tema sexual appeal
I Mayasari, A Maharani
Jurnal KARISMA 2, 84-93, 2011
52011
Pengaruh Aspek Internal Individu pada Perilaku Pencarian Variasi serta Dampaknya pada Loyalitas Kesikapan
I Mayasari
Proposal Disertasi, Universitas Gadjah Mada, Yogyakarta, 2005
42005
Is brand management critical to SMEs’ product sustainability? Qualitative analysis in the context of Indonesia small enterprise environment
R Rokhim, I Mayasari, P Wulandari
IOP Conference Series: Earth and Environmental Science 716 (1), 012109, 2021
32021
The punctuated equilibrium paradigm as the way of thinking to achieve high performing organization
I Mayasari
32010
The qualitative analysis of motivational factors of Airbnb as collaborative consumption in the era of economic sharing
I Mayasari, HC Haryanto, I Wiadi
Paper, 2017
22017
manajemen pemasaran
I mayasari
22013
Analyses of family owned enterprise’s continuity (case study of four family owned enterprise in Jakarta)
A Maharani, AH Dharmawan, EI Mayasari
Innovative Issues and Approaches in Social Sciences 6 (3), 2013
22013
Communicating Corporate Social Responsibility Activities to Public: The Study of Website Publication of Indonesian Companies
I Mayasari
Society of Interdisciplinary Business Research (SIBR) 2011 Conference on …, 2011
22011
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Articles 1–20