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Iin Mayasari
Iin Mayasari
paramadina university
Verified email at paramadina.ac.id
Title
Cited by
Cited by
Year
Faktor-faktor yang mempengaruhi siswa SMA dalam perilaku pembelian kompulsif: perspektif psikologi
P Naomi, I Mayasari
J. Abmas 8 (8), 1-8, 2008
362008
Motivational factors of the collaborative consumption in the era of sharing economy
I Mayasari, HC Haryanto
Gadjah Mada International Journal of Business 20 (3), 331, 2018
342018
Counterfeit purchase intention of fashion brands: The personal values and social aspect of consumers as determinants
I Mayasari, HC Haryanto, I Wiadi, AA Wijanarko, W Abdillah
Gadjah Mada International Journal of Business 24 (1), 1-24, 2022
262022
Small medium enterprises technology acceptance model: A conceptual review
R Rokhim, P Wulandari, I Mayasari
International Journal of Business and Society 19 (S4), 689-699, 2018
212018
Pengaruh kontrol diri terhadap perilaku pembelian kompulsif
P Naomi, I Mayasari
Telaah Bisnis 9 (2), 179-193, 2008
212008
Managing career plateau professionally in organization setting
I Mayasari
J Hum Capital 1 (2), 2008
192008
Entrepreneurial Marketing For Small And Medium Entreprises Business An Exploratory Study On Entrepreneurial Performance
I Mayasari, A Maharani, I Wiadi
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES 2 (1), 2012
172012
Entrepreneurial Marketing for small and medium entreprises business
I Mayasari, I Wiadi, A Maharani
Journal Management Bisnis Vol2, No1, 1-12, 2009
17*2009
The perspectives to understand social marketing as an approach in influencing consumer behavior for good
I Mayasari
Gadjah Mada International Journal of Business 14 (2), 163-182, 2012
132012
perilaku hedonis: pandangan teoretis dan praktis
I mayasari
nulisbuku 1, 297, 2014
122014
IMPLEMENTATION OF E-GOVERNMENT THROUGH IMPLEMENTATION OF TECHNOLOGY ACCEPTANCE MODEL
I Mayasari, R Hendrowati, AI Sofia, I Wiadi
Jurnal Aplikasi Manajemen 15 (4), 659-669, 2017
112017
The factors that influence small and medium enterprises’ intention to adopt the government credit program
R Rokhim, I Mayasari, P Wulandari
Journal of Research in Marketing and Entrepreneurship, 2021
92021
Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions
I Mayasari, I Wiadi
ASEAN Marketing Journal, 1-17, 2018
92018
Is brand management critical to SMEs’ product sustainability? Qualitative analysis in the context of Indonesia small enterprise environment
R Rokhim, I Mayasari, P Wulandari
IOP Conference Series: Earth and Environmental Science 716 (1), 012109, 2021
82021
Penerapan Nilai Integritas dan Perspektif Gender dalam Perilaku Beretika
I Mayasari, I Wiadi, A Maharani, RS Pramono
82014
Analysis of the extrinsic and intrinsic aspects of the technology acceptance model associated with the learning management system during the COVID-19 pandemic
R Rokhim, I Mayasari, P Wulandari, HC Haryanto
VINE Journal of Information and Knowledge Management Systems, 2022
62022
Monitoring Dan Evaluasi Program Merdeka Belajar Kampus Merdeka Sebagai Peningkatan Kualitas Pendidikan di Tingkat Fakultas: Studi Pada Universitas Paramadina
I Mayasari, T Rahmania, G Cempaka, A Subagjo, R Driarkoro
Jurnal Manajemen dan Bisnis Madani 4 (1), 2022
62022
Branding: Konsep dan Studi Merek Lokal
I Mayasari, A Wijanarko, H Risza, D Kurniaty, N Apriyana, I Wiadi
Angewandte Chemie International Edition 6 (11), 951-952, 2020
62020
Idealisme versus relativisme generasi Y terhadap iklan dengan tema sexual appeal
I Mayasari, A Maharani
Jurnal KARISMA 2, 84-93, 2011
62011
manajemen pemasaran
I mayasari
52013
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Articles 1–20