ANTHROPOMORPHISM IN ADVERTISING: THE EFFECT OF ANTHROPOMORPHIC PRODUCT DEMONSTRATION ON CONSUMER PURCHASE INTENTION D Laksmidewi, H Susianto, AZ Afiff Asian Academy of Management Journal, 22 (1), 1-25, 2017 | 69 | 2017 |
Overview of the important factors influencing the performance of eco-friendly brake pads AP Irawan, DF Fitriyana, C Tezara, JP Siregar, D Laksmidewi, ... Polymers 14 (6), 1180, 2022 | 36 | 2022 |
Anthropomorphic green advertising: How to enhance consumers’ environmental concern D Laksmidewi, Y Soelasih DLSU Business & Economics Review 29 (1), 72-84, 2019 | 24 | 2019 |
Pengaruh customer experiences terhadap revisit intention dengan mediasi learning in museum dan visitor satisfaction di Museum Wayang IAI Dewi, D Laksmidewi Jurnal Manajemen 12 (2), 160-178, 2015 | 16 | 2015 |
The effect of hero archetype in advertising on perceived product efficacy D Laksmidewi, H Susianto, AZ Afiff Indian Journal of Marketing 47 (5), 21-36, 2017 | 8 | 2017 |
Faktor yang mendorong intensi untuk melanjutkan penggunaan dompet digital: studi pada pengguna di Pulau Jawa M Budirahardjo, D Laksmidewi Jurnal Aplikasi Bisnis dan Manajemen (JABM) 8 (2), 444-444, 2022 | 7 | 2022 |
Antropomorfisme Konsumen Pada Alam Dan Pengaruhnya Pada Sikap Terhadap Program Green Cause-related Marketing D Laksmidewi, Y Soelasih MIX: Jurnal Ilmiah Manajemen 6 (1), 2016 | 5 | 2016 |
Antropomorfisme Konsumen Pada Alam Dan Pengaruhnya Pada Sikap Terhadap Program Green Cause-Related Marketing DLY Soelasih Jurnal Ilmiah Manajemen MIX 7 (1), 1-13, 2016 | 5* | 2016 |
Partisipasi Pelanggan, Anteseden dan Pengaruhnya Terhadap Kualitas Jasa: Perspektif Service-Dominant Logic D Laksmidewi Jurnal Manajemen 11 (2), 120-135, 2014 | 5 | 2014 |
Brand Action for Environmental Sustainability: Is Brand A Hero or A Caregiver? D Laksmidewi, Y Soelasih Pertanika Journal of Social Sciences & Humanities, 2018 | 4 | 2018 |
Studi Tentang Efek Green Advertising Pada Intensi Membeli Dengan Perilaku Peduli Lingkungan Sebagai Moderasi D Laksmidewi Jurnal Manajemen 20 (01), 35-47, 2016 | 4 | 2016 |
Faktor-faktor pendorong intensi membeli produk vegan B Jordy, D Laksmidewi Jurnal Manajemen Maranatha 22 (1), 53-64, 2022 | 3 | 2022 |
Does The Consumers Materialism Affect Their Green Behavior? D Laksmidewi Journal of The Community Development in Asia 5 (1), 21-29, 2022 | 3 | 2022 |
Factors affecting impulsive buying in mobile commerce with stimulus-organism-response (SOR) perspective K Sari, D Laksmidewi JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 5 (1), 40-48, 2021 | 3 | 2021 |
Advertising messages framing to encourage Indonesian young millennial consumers’ intention of environmental-cause donations D Laksmidewi, RA Gunawan Kasetsart Journal of Social Sciences 43 (2), 455‒464-455‒464, 2022 | 2 | 2022 |
The effect of covid-19 pandemic on consumer emotions and purchasing behavior: A cluster analysis in Indonesia D Laksmidewi, RA Gunawan Ninth International Conference on Entrepreneurship and Business Management …, 2021 | 2 | 2021 |
The Effect Of Anthropomorphic Appeal On Consumer Protective Behavior In Service Facilities D Laksmidewi Jurnal Manajemen 25 (3), 499-514, 2021 | 2 | 2021 |
PELATIHAN ANALISIS HASIL UJI KENYAMANAN PENGGUNA KAKI PALSU DENGAN MENGGUNAKAN METODE SIX MINUTE WALK TEST METHOD AP Irawan, D Laksmidewi, AS Setiawan Jurnal Bakti Masyarakat Indonesia 5 (2), 2022 | 1 | 2022 |
PELATIHAN PERSIAPAN ORANG TUA MURID SD KATOLIK NUSA MELATI JAKARTA TIMUR DALAM MENGHADAPI SEKOLAH ONLINE DI ERA NEW NORMAL YAB Nugroho, D Laksmidewi, Y Soelasih, S Sumani Martabe: Jurnal Pengabdian Kepada Masyarakat 4 (3), 840-846, 2021 | 1 | 2021 |
Clustering of Indonesian Young Millennial Consumers Based on Green Values D Laksmidewi, R Aditya Gunawan European Proceedings of Social and Behavioural Sciences EpSBS 88 (-), 401-408, 2020 | 1 | 2020 |