| Integrating the theory of planned behavior with norm activation in a pro-environmental context B Setiawan, AZ Afiff, I Heruwasto Social Marketing Quarterly 26 (3), 244-258, 2020 | 64 | 2020 |
| Effect of Compensation and Benefit To Employee Engagement Through Organisation Brand in Indonesia’ s Startup Company AU Indriyani, H Ignatius Jurnal Manajemen Dan Bisnis Sriwijaya 14 (4), 515-524, 2016 | 39 | 2016 |
| The role of norms in predicting waste sorting behavior B Setiawan, AZ Afiff, I Heruwasto Journal of Social Marketing 11 (3), 224-239, 2021 | 32 | 2021 |
| Personal norm and pro-environmental consumer behavior: an application of norm activation theory B Setiawan ASEAN Marketing Journal 13 (1), 40-49, 2021 | 21 | 2021 |
| Linking of egoistic, altruistic, and biospheric values to green loyalty: The role of green functional benefit, green monetary cost and green satisfaction ES Imaningsih, P Tjiptoherijanto, I Heruwasto, DTH Aruan The Journal of Asian Finance, Economics and Business 6 (2), 277-286, 2019 | 13 | 2019 |
| The idea of congruence between image and society stereotype on attitude toward tourist destination S Rahayu, S Assauri, I Heruwasto Journal of Environmental Management and Tourism 8 (4), 761-774, 2017 | 13 | 2017 |
| Pengaruh Kejelasan Labelisasi Halal Dan Perilaku-Beragama Terhadap Minat Beli Konsumen: Analisis Dua Model Alternatif WD Apriyanto, I Heruwasto Islamiconomic: Jurnal Ekonomi Islam 10 (2), 2019 | 10 | 2019 |
| Faktor Penentu Kepuasan dan Loyalitas Pelanggan dalam Layanan Jasa Penerbangan: Studi Pada Pengguna Lion Air I Heruwasto, AW Aprilia Jurnal Manajemen Usahawan Indonesia 41 (14), 2012 | 9 | 2012 |
| Factors affecting consumer intention to use QRIS during the Covid-19 pandemic by using C-TAM-TPB ITP Putra, I Heruwasto Proceeding of the International Conference on Family Business and …, 2022 | 7 | 2022 |
| Customer Relationship (Hubungan Konsumen) Mempengaruhi Loyalitas Pelanggan IM3, THREE, ESIA, dan FLEXI I Heruwasto, RN Fatmah Jurnal Manajemen dan Usahawan Indonesia 41 (1), 27, 2020 | 6 | 2020 |
| The Effect of Organisation Brand to Employee Engagement through Compensation and Benefit in Startup Business AU Indriyani, I Heruwasto Jurnal Manajemen Teori Dan Terapan| Journal of Theory and Applied Management …, 2017 | 6 | 2017 |
| The Effect of Strategic Leadership Competences on Dynamic Capabilities and Firm Performance: An Empirical Evidence from MNCs’ Manufacturing Subsidiaries in Indonesia. R Pasaribu, B Soetjipto, A Widjaja, I Heruwasto Available at SSRN 2614317, 2013 | 4 | 2013 |
| Exploring values orientation to build green loyalty: The role of egoistic, supply chain management, and biospheric ES Imaningsih, P Tjiptoherijanto, I Heruwasto, DTH Aruan Int. J. Supply Chain Manag 9, 656-663, 2020 | 3 | 2020 |
| Do Local Values Affect Performances? The Study of Tri Hita Karana Culture on Hotel Performance in Bali J Ishwari, S Wahyuni, I Heruwato, AW Widjaja, EN Kencana 12th International Conference on Business and Management Research (ICBMR …, 2019 | 3 | 2019 |
| The effect of IT affordance and social commerce constructs on intention to buy: trust and flow experience as mediators DK Silalahi, I Heruwasto Proceeding of the International Conference on Family Business and …, 2022 | 2 | 2022 |
| Analysis of the influence of online menus on consumer purchase intention with contamination concern during the Covid-19 pandemic PA Mulyadi, I Heruwasto Proceeding of the International Conference on Family Business and …, 2022 | 2 | 2022 |
| Determinants of continuance intention Flip applications by millennial generation A Chairani, I Heruwasto Proceeding of the international conference on family business and …, 2022 | 1 | 2022 |
| Loyalitas Pelanggan dan Hubungan dengan Kepuasan: Typologi, Strategi, Pengukuran, Penelitian Mendatang I Heruwasto Jurnal Manajemen dan Usahawan Indonesia 42 (2), 25, 2020 | 1 | 2020 |
| Pengaruh Experiential Marketing Pengguna Blackberry Terhadap Relationship Marketing Outcomes (Studi Pada Mahasiswa IISIP Jakarta) I Heruwasto, D Ardiyanti Jurnal Manajemen dan Usahawan Indonesia 41 (2), 24, 2020 | 1 | 2020 |
| An Exploratory Study of the Effects of Personalization and Authenticity in Tiktok DJ Baris, I Heruwasto FIRM Journal of Management Studies 8 (2), 161-172, 2023 | | 2023 |
