| One step deeper: gender and congruity in celebrity endorsement D Pradhan, V Kapoor, TR Moharana Marketing Intelligence & Planning 35 (6), 774-788, 2017 | 23 | 2017 |
| Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic V Kapoor, R Belk, C Goulding Journal of Public Policy & Marketing 41 (3), 277-297, 2022 | 17 | 2022 |
| Liminal consumption of “the cosmic ballet”: An autoethnography V Kapoor, M Patterson, L O’Malley Consumption Markets & Culture 23 (1), 61-80, 2020 | 14 | 2020 |
| Coping and career choices: Irish gay men’s passage from hopelessness to redemption V Kapoor, RW Belk Consumption Markets & Culture 25 (1), 52-78, 2022 | 6 | 2022 |
| Uncloseted V Kapoor Consumption Markets & Culture 26 (5), 377-385, 2023 | 1 | 2023 |
| Promoting Sustainable Development in Festivals through Ritual Revisions V Kapoor Journal of Sustainable Tourism, 2024 | | 2024 |
| Communication During Crisis: Lessons post-pandemic V Kapoor, S Tasheva Goldsmiths, University of London, 2023 | | 2023 |
| Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors V Kapoor, RW Belk SAGE Research Methods: Business and Management, 2023 | | 2023 |
| ‘Pressure creates diamonds’/‘fire refines gold’: conceptualizing coping capital V Kapoor, R Belk AMS Review 12 (3-4), 196-215, 2022 | | 2022 |
Russell BelkYork UniversityVerified email at schulich.yorku.ca
