| Cultural tourism research methods G Richards, W Munsters Cabi, 2010 | 315 | 2010 |
| Tourism and spirituality: A phenomenological analysis GB Willson, AJ McIntosh, AL Zahra Annals of Tourism Research 42, 150-168, 2013 | 297 | 2013 |
| Heritage buildings and tourism: An experiential view GB Willson, AJ McIntosh Journal of heritage tourism 2 (2), 75-93, 2007 | 117 | 2007 |
| The role of expected outcomes in the formation of behavioral intentions in the green-hotel industry M Lee, H Han, G Willson Journal of Travel & Tourism Marketing 28 (8), 840-855, 2011 | 99 | 2011 |
| A network perspective of knowledge transfer in tourism H Raisi, R Baggio, L Barratt-Pugh, G Willson Annals of Tourism Research 80, 102817, 2020 | 80 | 2020 |
| Hyperlink network analysis of a tourism destination H Raisi, R Baggio, L Barratt-Pugh, G Willson Journal of Travel Research 57 (5), 671-686, 2018 | 52 | 2018 |
| Measuring customer satisfaction of a café and coffee shop colony at a traditional market U Suhud, M Allan, SF Wibowo, E Sabrina, G Willson Journal of Foodservice Business Research 23 (1), 78-94, 2020 | 50 | 2020 |
| Low-cost green car purchase intention: Measuring the role of brand image on perceived price and quality U Suhud, G Willson Low-cost green car purchase intention: measuring the role of brand image on …, 2019 | 36 | 2019 |
| Sport event and destination co-branding: Analysis of social media sentiment in an international, professional sport event crisis A Morgan, V Wilk, R Sibson, G Willson Tourism Management Perspectives 39, 100848, 2021 | 34 | 2021 |
| Generation Y: Indigenous tourism interests and environmental values L Vermeersch, D Sanders, G Willson Journal of Ecotourism 15 (2), 184-198, 2016 | 32 | 2016 |
| Using photo-based interviews to reveal the significance of heritage buildings to cultural tourism experiences G Willson, A McIntosh Cultural tourism research methods 7, 141-155, 2010 | 32 | 2010 |
| Exploring travel and spirituality: The role of travel in facilitating life purpose and meaning within the lives of individuals GB Willson University of Waikato, 2010 | 30 | 2010 |
| The relationship between push-pull motivation, destination image, and stage of visit intention: The case of belitung Island U Suhud, A Mamoon, G Willson International journal of hospitality and tourism systems 14 (1), 9, 2021 | 25 | 2021 |
| Applying the theory of acceptance model to consumer acceptance of taxi-hailing mobile app U Suhud, SF Wibowo, A Khairi, G Willson Journal of Internet and e-business Studies 2019, 1-10, 2019 | 25 | 2019 |
| The search for inner peace: Considering the spiritual movement in tourism GB Willson The Journal of Tourism and Peace Research 1 (3), 16-26, 2011 | 23 | 2011 |
| Māori and informal caregiving A Collins, G Willson Wellington, New Zealand: The National Health Committee, 2008 | 22 | 2008 |
| Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implications G Willson, V Wilk, R Sibson, A Morgan Journal of Tourism Futures 7 (3), 350-355, 2021 | 21 | 2021 |
| Conceptualizing spiritual tourism: Cultural considerations and a comparison with religious tourism GB Willson Tourism Culture & Communication 16 (3), 161-168, 2016 | 20 | 2016 |
| Considerations for sustainable tourism development in developing countries: Perspectives from the South Pacific C Panakera, GB Willson, C Ryan, G Liu University of the Aegean 6 (2), 241-262, 2011 | 20 | 2011 |
| Māori and informal caregiving a background paper prepared for the National Health Committee A Collins, G Willson Wellington: Māori Development Research Centre, Ministry of Health, 2008 | 19 | 2008 |
