| Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market R Wahid, H Karjaluoto, K Taiminen, DI Asiati Journal of International Marketing 31 (1), 106-123, 2023 | 40 | 2023 |
| Factors driving social media engagement on Instagram: Evidence from an emerging market RM Wahid, M Gunarto Journal of Global Marketing 35 (2), 169-191, 2022 | 33 | 2022 |
| Strategi Viral di TikTok: Panduan Pemasaran Melalui Media Sosial untuk Bisnis SM Arya, IA Pratama, I Iqbal, R Siddik, RM Wahid Jurnal Ilmiah Ekonomi Global Masa Kini 13 (1), 2022 | 9 | 2022 |
| Editorial: Written by ChatGPT, Illustrated by Midjourney: Generative AI for Content Marketing R Wahid, J Mero, P Ritala Asia Pacific Journal of Marketing and Logistics 35 (8), 1813-1822, 2023 | 8 | 2023 |
| Pemasaran Melalui Media Sosial di TikTok: Apakah Waktu dan Tipe Konten Memengaruhi Tingkat Keviralan? SM Arya, R Wahid, ED Purnamasari Jurnal Ilmu Manajemen 12 (1), 17-34, 2022 | 4 | 2022 |
| How to Engage Customers on TikTok? R Wahid, H Karjaluoto, K Taiminen ICIS 2022: Digitization for the Next Generation, 2022 | 3 | 2022 |
| Generative AI for Content Marketing: Helpful or Harmful? R Wahid, J Mero, P Ritala Global Marketing Conference, 893-894, 2023 | 1 | 2023 |
| Can TikTok Sound Enhance Tourism SMEs’ Engagement? R Wahid, H Karjaluoto, D Ukpabi, K Taiminen ENTER22 e-Tourism Conference, 142-147, 2023 | 1 | 2023 |
| Customer Engagement Enhancement on Instagram: Strategies for Small and Medium Enterprises R Wahid, H Karjaluoto, K Taiminen 15th Annual Conference of the EuroMed Academy of Business: Sustainable …, 2022 | 1 | 2022 |
| Optimalisasi Pemasaran Melalui Media Sosial pada Usaha Kopi The Andalusia di Palembang sebagai Strategi Bertahan Selama Pandemi Covid-19 RM Wahid Jurnal Nasional Pengabdian Masyarakat 2 (1), 39-48, 2021 | 1 | 2021 |
| Earth Is Flat: Scandalous Content on Social Media R Wahid, H Karjaluoto 2024 AMA Winter Academic Conference: Unlocking Our Potential 35, 581-584, 2024 | | 2024 |
| Content Marketing Insights from Finland and Indonesia RM Wahid ECONOMIC AND BUSINESS TRAJECTORY: Indonesia, Asia and Europe, 148-159, 2022 | | 2022 |
Heikki KarjaluotoProfessor, Faculty of Information Technology, University of JyväskyläEmail yang diverifikasi di jyu.fi
