| Coupon redemption: A motivational perspective E Babakus, P Tat, W Cunningham Journal of Consumer Marketing 5 (2), 37-43, 1988 | 176 | 1988 |
| Social exchange behavior in logistics relationships: A shipper perspective KR Moore, WA Cunningham International Journal of Physical Distribution & Logistics Management 29 (2 …, 1999 | 153 | 1999 |
| Location optimization of strategic alert sites for homeland defense JE Bell, SE Griffis, WA Cunningham III, JA Eberlan Omega 39 (2), 151-158, 2011 | 74 | 2011 |
| Consumer perceptions of rebates P Tat, WA Cunningham, E Babakus Journal of Advertising Research 28 (4), 45-50, 1988 | 61 | 1988 |
| Airline industry strategic alliances: marketing and policy implications LM Glisson, WA Cunningham, JR Harris, J Di Lorenzo‐Aiss International Journal of Physical Distribution & Logistics Management 26 (3 …, 1996 | 45 | 1996 |
| Stockless inventory systems for the health care provider: Three successful applications. JW Wilson, WA Cunningham, KW Westbrook Journal of health care marketing 12 (2), 1992 | 37 | 1992 |
| Exploring predatory pricing in the airline industry SP Brady, WA Cunningham Transportation journal, 5-15, 2001 | 18 | 2001 |
| An exploratory study of hours of service and its safety impact on motorists JR Anderson, JD Ogden, WA Cunningham, C Schubert-Kabban Transport Policy 53, 161-174, 2017 | 13 | 2017 |
| Managing hub and spoke networks: a military case comparing time and cost JB Skipper, WA Cunningham, CA Boone, RR Hill Journal of Global Business and Technology 12 (1), 33, 2016 | 11 | 2016 |
| Forward positioning and consolidation of strategic inventories JB Skipper, JE Bell, WA Cunningham III, DD Mattioda Journal of Transportation Management 21 (1), 4, 2010 | 9 | 2010 |
| Motor Carrier Marketing and Pricing Strategy G Davis, J Ozment, W Cunningham Journal of the Transportation Research Forum 29 (2), 277-284, 1989 | 8 | 1989 |
| A primer on highway finance GM Davis, WA Cunningham University Press of America, 1994 | 7 | 1994 |
| Competitive advantage and fuel efficiency in aviation AD Reiman, AW Johnson, WA Cunningham Journal of Transportation Management 22 (2), 7, 2011 | 6 | 2011 |
| Air Force MICAP shipping policies: Are they optimal from a cost standpoint? JL Masciulli, WA Cunningham III Air Force Journal of Logistics 25 (3), 2, 2001 | 6 | 2001 |
| A Comparison of Air Force Organic Airlift and Commercial Air Express Distribution Performance T Condon, T Cunningham, K Moore, K Peterson Air Force Journal of Logistics 23 (1), 8-12, 1999 | 6 | 1999 |
| Fuel efficiency assessment with data envelopment analysis E Kiymaz, AW Johnson, W Cunningham III The Journal of Defense Modeling and Simulation 12 (1), 57-66, 2015 | 5 | 2015 |
| Transportation and logistics education in community colleges MT Farris, WA Cunningham Transportation journal, 49-56, 1989 | 5 | 1989 |
| Contractual procurement alternatives of air force contingency pharmaceuticals: a cost-benefit analysis AJ Brubakken, JM Dickens, J Anderson, W Cunningham Journal of Defense Analytics and Logistics 4 (2), 111-128, 2020 | 4 | 2020 |
| Order fulfillment errors and military aircraft readiness M Weber, D Steeneck, W Cunningham Journal of Defense Analytics and Logistics 4 (1), 71-87, 2020 | 4 | 2020 |
| Tactical Versus Strategic Role of the C-17: An Analysis of Operation Joint Endeavor MS Hershman, UWA Cunningham III, MKR Moore Air Force Journal of Logistics 22 (2), 30-31, 1998 | 2 | 1998 |
