Devon DelVecchio
Devon DelVecchio
Professor of Marketing
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Cited by
Cited by
The effect of sales promotion on post-promotion brand preference: A meta-analysis
D DelVecchio, DH Henard, TH Freling
Journal of retailing 82 (3), 203-213, 2006
Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics
D DelVecchio
Journal of retailing and Consumer Services 8 (5), 239-249, 2001
Cents or percent? The effects of promotion framing on price expectations and choice
D DelVecchio, HS Krishnan, DC Smith
Journal of marketing 71 (3), 158-170, 2007
Brand-extension price premiums: the effects of perceived fit and extension product category risk
D DelVecchio, DC Smith
Journal of the Academy of Marketing Science 33 (2), 184-196, 2005
Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability
D DelVecchio
Journal of Product & Brand Management, 2000
Aesthetic properties and message customization: Navigating the dark side of web recruitment.
BR Dineen, J Ling, SR Ash, D DelVecchio
Journal of applied psychology 92 (2), 356, 2007
Deal‐prone consumers' response to promotion: The effects of relative and absolute promotion value
D DelVecchio
Psychology & Marketing 22 (5), 373-391, 2005
Decision making by low‐literacy consumers in the presence of point‐of‐purchase information
H Jae, D DelVecchio
Journal of Consumer Affairs 38 (2), 342-354, 2004
The asymmetric effects of extending brands to lower and higher quality
TB Heath, D DelVecchio, MS McCarthy
Journal of Marketing 75 (4), 3-20, 2011
Leveraging brand equity to attract human capital
D DelVecchio, CB Jarvis, RR Klink, BR Dineen
Marketing Letters 18 (3), 149-164, 2007
The effects of discount location and frame on consumers’ price estimates
D DelVecchio, A Lakshmanan, HS Krishnan
Journal of Retailing 85 (3), 336-346, 2009
Picture–text incongruency in print advertisements among low‐and high‐literacy consumers
H Jae, DS Delvecchio, D Cowles
Journal of Consumer Affairs 42 (3), 439-451, 2008
The effects of lower prices on perceptions of brand quality: a choice task perspective
D DelVecchio, S Puligadda
Journal of Product and Brand Management 21 (6), 465-474, 2012
Are low-literate and high-literate consumers different? Applying resource-matching theory to ad processing across literacy levels
H Jae, DS DelVecchio, TL Childers
Journal of Consumer Psychology 21 (3), 312-323, 2011
Mode matters: an exemplar‐prototype hybrid (EPH) model of reference price formation
D DelVecchio, AW Craig
Journal of Product & Brand Management, 2008
Consumer perceptions of private label quality: The role of product category characteristics, consumer knowledge, and the use of heuristics
D DelVecchio
American Marketing Association. Conference Proceedings 10, 9, 1999
Moving beyond race: The role of ethnic identity in evaluating celebrity endorsers
D DelVecchio, RC Goodstein
Diversity in Advertising: Broadening the Scope of Research Directions, 259-78, 2004
‘Meaningful marketing’: A process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
S Puligadda, D DelVecchio, B Gilbreath
Journal of Marketing Communications 20 (5), 325-338, 2014
An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire
D DelVecchio, TB Heath
Psychology & Marketing 25 (10), 944-960, 2008
The effect of dual anchors on numeric judgments: The moderating effects of anchor order and domain knowledge
D DelVecchio, T Heath
ACR North American Advances, 2012
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