Thomas Steenburgh
Thomas Steenburgh
Darden School of Business
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Cited by
Cited by
Crafting integrated multichannel retailing strategies
J Zhang, P Farris, T Kushwaha, JW Irvin, T Steenburgh, BA Weitz
Journal of Interactive Marketing 24, 168-180, 2010
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time
J Avery, TJ Steenburgh, JA Deighton, M Caravella
Journal of Marketing 76 (3), 96-111, 2012
Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plans
DJ Chung, T Steenburgh, K Sudhir
Marketing Science 33 (2), 165-187, 2014
An investigation of earnings management through marketing actions
C Chapman, T Steenburgh
Management Science 57 (1), 72-92, 2011
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry
P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ...
Marketing Letters 16 (3-4), 293-308, 2005
Effort or timing: The effect of lump-sum bonuses
TJ Steenburgh
QME 6 (3), 235, 2008
Behavioral frontiers in choice modeling
W Adamowicz, D Bunch, TA Cameron, BGC Dellaert, M Hanneman, ...
Marketing Letters 19 (3-4), 215, 2008
Motivating salespeople: what really works.
T Steenburgh, M Ahearne
Harvard Business Review 90 (7-8), 70-5, 160, 2012
Massively categorical variables: Revealing the information in zip codes
TJ Steenburgh, A Ainslie, PH Engebretson
Marketing Science 22 (1), 40-57, 2003
Allocating marketing resources
S Gupta, T Steenburgh
Marketing Mix Decisions: New Perspectives and Practices, Roger A. Kerin and …, 2008
HubSpot: Inbound marketing and web 2.0
TJ Steenburgh, J Avery, N Dahod
HBS Case, 2009
The invariant proportion of substitution property (IPS) of discrete-choice models
TJ Steenburgh
Marketing Science 27 (2), 300-307, 2008
The cross attributes flexible substitution logit: Uncovering category expansion and share impacts of marketing instruments
Q Liu, TJ Steenburgh, S Gupta
Marketing Science 34 (1), 144-159, 2015
Real earnings management in sales
MJ Ahearne, JP Boichuk, CJ Chapman, TJ Steenburgh
Journal of Accounting Research 54 (5), 1233-1266, 2016
Measuring consumer and competitive impact with elasticity decompositions
TJ Steenburgh
Journal of marketing Research 44 (4), 636-646, 2007
Marketing analysis toolkit: Situation analysis
TJ Steenburgh, J Avery
HBS Case, 2010
Substitution Patterns of the Random Coefficients Logit
T Steenburgh, A Ainslie
UnMe jeans: Branding in web 2.0
TJ Steenburgh, J Avery
Managing laggards: The importance of a deep sales bench
JP Boichuk, R Bommaraju, M Ahearne, F Kraus, TJ Steenburgh
Journal of Marketing Research 56 (4), 652-665, 2019
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
J Avery, TJ Steenburgh, J Deighton, M Caravella
GfK Marketing Intelligence Review 5 (2), 28-33, 2013
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