| The influence of e-service quality on e-satisfaction and its impact on repurchase intention in using e-commerce applications on students of Universitas Sumatera Utara HCP Hasman, P Ginting, ES Rini International Journal of Research and Review 6 (10), 299-307, 2019 | 21 | 2019 |
| Viral Marketing, Celebrity Endorsement dan Brand Awareness Terhadap Keputusan Pembelian Pada Geprek Bensu Medan A Alfifto, A Siringoringo, HCP Hasman Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (JEBMA) 2 (1), 1-9, 2022 | 7 | 2022 |
| PENGARUH ADVERTISING DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA HCP Hasman, C Natalina, A Alfifto Jurnal Manajemen Tools (JUMANT) 13 (2), 1-8, 2021 | 3 | 2021 |
| The Role Of Fınancıal Technology In Improvıng The Economy MSMES On JL. Setıa Budı Medan After Pandemıc Covıd-19 C Sembiring, WR Amelia, A Alfifto, SA Salqaura, HCP Hasman Asian Journal of Management, Entrepreneurship and Social Science 3 (01), 156-168, 2023 | 1 | 2023 |
| Marketing Perspective in Social Enterprise Performance: A Bibliometric Analysis SA Salqaura, WR Amelia, A Alfifto, HCP Hasman Journal of Critical Realism in Socio-Economics (JOCRISE) 1 (1), 11-24, 2022 | 1 | 2022 |
| Pengaruh E-Service Quality terhadap E-Satisfaction dan Dampaknya terhadap Repurchase Intention dalam Menggunakan Aplikasi E-Commerce pada Mahasiswa Universitas Sumatera Utara HCP Hasman Universitas Sumatera Utara, 2019 | 1 | 2019 |
| Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan MRA Mutyara, HCP Hasman, A Alfifto, MR Darmansyah Eqien - Journal of Economics and Business 13 (1), 1-13, 2024 | | 2024 |
| Pengaruh Green Place Dan Green Promotion Terhadap Keputusan Pembelian Produk Wikstea Pada Mahasiswa Fakultas Kehutanan Universitas Sumatera Utara P Pandiangan, HCP Hasman, R Batubara, D Siregar Eqien - Journal of Economics and Business 13 (1), 14-23, 2024 | | 2024 |
| Pengaruh Kemudahan dan Kepercayaan Terhadap Keputusan Pembelian Di Aplikasi Tokopedia Pada Masyarakat Lingkungan III Kelurahan Pulau Simardan Kota Tanjung Balai T Abidin, A Alfifto, HCP Hasman Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah 9 (1), 487-496, 2024 | | 2024 |
| The Influence of Viral Marketing and Halal Awareness on Purchasing Decisions at The Mie Gacoan Branch Dr. Mansyur Medan NNF Siregar, HCP Hasman, D Siregar Journal Of Management Analytical and Solution (JoMAS) 4 (1), 1-5, 2024 | | 2024 |
| PENGARUH GREEN PRODUCT DAN GREEN PRICE TERHADAP KEPUTUSAN PEMBELIAN PRODUK WIKSTEA PADA MAHASISWA FAKULTAS KEHUTANAN UNIVERSITAS SUMATERA UTARA HCP Hasman, SM Lubis, SA Salqaura, A Alfifto, WR Amelia Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 8 (1), 439-455, 2024 | | 2024 |
| Live Commerce: Challenges to Adopt for Indonesian SMEs HCP Hasman, AH Lubis, A Alfifto International Scientific Conference on Business and Economics, 683-698, 2024 | | 2024 |
| The Influence of TikTok Social Media and Glow Up Trends on the Purchasing Interest of Cosmetic Products Among Residents of Boarding Houses in Padang Bulan BAM Simanungkalit, HCP Hasman, SA Salqaura International Journal of Education, Information Technology, and Others 6 (4 …, 2023 | | 2023 |
| Pengaruh Financial attitude dan Financial Knowledge Terhadap Financial Management Behavior LWP Manalu, HCP Hasman, A Alfifto Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) 4 (2), 127-134, 2023 | | 2023 |
| Pengaruh Pengetahuan Halal dan Brand Awareness terhadap Keputusan Pembelian Produk Mixue di Aplikasi Gofood pada Mahasiswa Fakultas Pertanian Universitas Muhammadiyah Sumatera … SBL Sianipar, HCP Hasman, F Aramita Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah 8 (3), 215-226, 2023 | | 2023 |
| Pengaruh Green Product dan Green Promotion terhadap Keputusan Pembelian Tupperware pada Masyarakat di Kecamatan Tapian Dolok LNIS Nasution, SA Salqaura, HCP Hasman Management Studies and Entrepreneurship Journal (MSEJ) 4 (5), 7487-7501, 2023 | | 2023 |
| The Influence of Hedonic Shopping Value, Shopping Lifestyle, and Gamification on Impulse Buying among Generation Z TikTok Shop Users in Medan City WS Ringo, SA Salqaura, HCP Hasman International Journal of Education, Information Technology, and Others 6 (3 …, 2023 | | 2023 |
| PENGARUH ONLINE CUSTOMER REVIEW, SHIPPING COST DAN PAYMENT METHOD TERHADAP KEPUTUSAN PEMBELIAN PADA GENERASI Z PENGGUNA APLIKASI LAZADA DI KECAMATAN PANCUR BATU I Ramadani, N Yunita, HCP Hasman Jurnal Manajemen Bisnis Manajemen Prima 5 (1), 36-54, 2023 | | 2023 |
| FACTORS INFLUENCING GEN Z’S E-LOYALTY IN SHOPPING ON E-COMMERCE HCP Hasman, WR Amelia, A Alfifto, SA Salqaura International Journal of Economic, Business, Accounting, Agriculture …, 2023 | | 2023 |
| ANALYSIS OF PURCHASING DECISIONS FOR ADIDAS SPORTSWEAR BASED ON CELEBRITY ENDORSERS AND BRAND IMAGE A Alfifto, SA Salqaura, WR Amelia, HCP Hasman International Journal of Economic, Business, Accounting, Agriculture …, 2023 | | 2023 |
