| When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence D Pradhan, R Malhotra, TR Moharana Journal of Brand Management, 1-16, 2019 | 80 | 2019 |
| The determinants for sustainability in a low-technology SME textile cluster in an emerging economy P Venugopal, R Malhotra, B Annamalai International Journal of Business Innovation and Research 15 (3), 340-356, 2018 | 13 | 2018 |
| influence of luxury fashion brand index on purchase evaluation: insights from the consumers of indian market [J] R Malhotra, S Choudhury Service Industries Journal 12 (5), 22-30, 2019 | 1 | 2019 |
| When Fashionology meets Healthology: Examining the Impact of User Engagement on Brand Advocacy and Loyalty for Smart Wearables NS Ansari, N Malhotra, R Malhotra NIFT Journal of Fashion, 1, 2022 | | 2022 |
| Am I a sensitive consumer? Personality traits that drive luxury and sustainable consumption R Malhotra, N Malhotra 2021 IFFTI Annual Conference on Fashioning Resurgence: Our Time is Now, 2021 | | 2021 |
| What the sponsor of sports team should know about fans, celebrity owner and team-sponsor fit: The mediating impact of team attitude on sponsorship outcomes R Malhotra, D Pradhan, TR Moharana 2017 Marketing Educators' AMA Conference proceedings, San Francisco, CA 28, 2017 | | 2017 |
| Cultural Archetype Brand from Indian Craftsmen for Socially Responsible Citizenship R Malhotra, A Balamurugan Productivity 57 (2), 310–318, 2016 | | 2016 |
| The Influence of Personality Congruence pairs on Brand Purchase Intention: Examining the Role of Engagement on Sponsorship Outcome R Malhotra, D Pradhan, I Duraipandian, BK Mangaraj 2016 Australian & New Zealand Marketing Academy (ANZMAC) Conference on …, 2016 | | 2016 |
Debasis PradhanProfessor of Marketing, XLRI IndiaVerified email at xlri.ac.in
