The role of competitive advantage in mediating the effect of promotional strategy on marketing performance N Yasa, I Giantari, M Setini, P Rahmayanti Management Science Letters 10 (12), 2845-2848, 2020 | 114 | 2020 |
The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance I Giantari, N Yasa, H Suprasto, P Rahmayanti International Journal of Data and Network Science 6 (1), 217-232, 2022 | 74 | 2022 |
Service strategy based on Tri Kaya Parisudha, social media promotion, business values and business performance N Yasa, I Giantari, M Setini, W Sarmawa, P Rahmayanti, I Dharmanegara Management Science Letters 10 (13), 2961-2972, 2020 | 42 | 2020 |
The role of digital innovation in mediating digital capability on business performance NNK Yasa, NW Ekawati, PLD Rahmayanti European Journal of Management and Marketing Studies, 2019 | 40 | 2019 |
The influence of social media usage on the perceived business value and its impact on business performance of Silver Craft Smes in Celuk Village, Gianyar-Bali NNK Yasa, IGAD Adnyani, PLD Rahmayanti Academy of Strategic Management Journal 19 (1), 1-10, 2020 | 26 | 2020 |
The role of brand love in mediating the effect of intensive distribution and social Media promotion on brand loyalty and E-WOM I Suartina, I Wimba, I Astrama, N Wulandari, P Rahmayanti, N Yasa, ... International Journal of Data and Network Science 6 (2), 335-346, 2022 | 24 | 2022 |
COVID-19 perceptions, subjective norms, and perceived benefits to attitude and behavior of continuous using of medical mask NNK Yasa, PLD Rahmayanti, NLWS Telagawathi, IGAG Witarsana, ... Linguistics and Culture Review 5 (S2), 1259-1280, 2021 | 22* | 2021 |
Pengaruh kualitas layanan dan promosi penjualan terhadap kepuasan dan loyalitas pelanggan menggunakan online food delivery service di bali PLD Rahmayanti, NW Ekawati Jurnal manajemen dan bisnis equilibrium 7 (2), 125-138, 2021 | 22 | 2021 |
Peran perilaku inovatif dan komitmen organisasional memediasi pengaruh kebahagiaan kerja terhadap kinerja karyawan NNK Yasa, PLD Rahmayanti, IAP Widani, I Sugianingrat, RB Suharto MIX: Jurnal Ilmiah Manajemen 11 (2), 258-273, 2021 | 19 | 2021 |
Integration of technology acceptance model and theory of reasoned action in pre-dicting e-wallet continuous usage intentions P Rahmayanti, I Widagda, N Yasa, I Giantari, M Martaleni, D Sakti, ... International Journal of Data and Network Science 5 (4), 649-658, 2021 | 18 | 2021 |
Manajemen Strategik E Maulida, G Djuanda, IV Silalahi, NNK Yasa, PLD Rahmayanti, ... Media Sains Indonesia, 2021 | 16 | 2021 |
The role of attitude to mediate the effect of trust, perceived behavior control, subjective norm and per-ceived quality on intention to reuse the COVID-19 website N Yasa, P Piartrini, N Telagawathi, N Muna, P Rahmayanti, M Wardana, ... International Journal of Data and Network Science 6 (3), 895-904, 2022 | 15 | 2022 |
Motivation versus risk: study of domestic tourists revisit intention to Bali on pandemic COVID-19 IPG Sukaatmadja, NNK Yasa, NLWS Telagawathi, IGAG Witarsana, ... Linguistics and Culture Review 6 (S1), 65-77, 2022 | 14 | 2022 |
Indonesian college students’ perception toward language online learning before and during COVID-19 Pandemic P Rahmayanti, NKA Suwastini, GR Dantes, U Kultsum Journal of Education Technology 6 (1), 56-66, 2022 | 13 | 2022 |
The role of innovation capability in mediation of COVID-19 risk perception and entrepreneurship orientation to business performance N Wijaya, P Rahmayanti Uncertain Supply Chain Management 11 (1), 227-236, 2023 | 12 | 2023 |
THE ROLE OF TRUST IN MEDIATING THE EFFECT OF PERCEIVED RISK AND SUBJECTIVE NORM ON CONTINUOUS USAGE INTENTION ON GOPAY USERS IN DENPASAR PLD Rahmayanti, IK Rahyuda RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences 12 (108 …, 2020 | 9 | 2020 |
The Role of Entrepreneurial Self-Efficacy in Mediating the Effect of Entrepreneurship Education and Financial Support on Entrepreneurial Behavior IBA Dharmanegara, PLD Rahmayanti, NNK Yasa International Journal of Social Science and Business 6 (2), 165-173, 2022 | 8 | 2022 |
The effects of covid-19 on digital marketing, customer relationship management, and business performance KYN Nyoman, N Wayan, DRP Laksmita Business Management and Entrepreneurship Academic Journal 3 (10), 1-10, 2021 | 8 | 2021 |
What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia P Rahmayanti, I Dharmanegara, N Yasa, I Sukaatmadja, K Pramudana, ... International Journal of Data and Network Science 6 (1), 17-26, 2022 | 7 | 2022 |
Discontinuous usage intention of millennials in using Facebook: the role of SNS exhaustion mediates social overload PLD Rahmanyanti, NNK Yasa European Journal of Business and Management Research 4 (3), 2019 | 7 | 2019 |