Assessing the effects of perceived quality and perceived value on customer satisfaction A Samudro, U Sumarwan, M Simanjuntak, E Yusuf Management Science Letters 10 (5), 1077-1084, 2020 | 115 | 2020 |
Perceived Value, Social Bond, and Switching Cost as Antecedents and Predictors of Customer Loyalty in the B2B Chemical Industry Context: A Literature Review A Samudro, U Sumarwan, EZ Yusuf, M Simanjuntak International Journal of Marketing Studies 10 (4), 124-138, 2018 | 29 | 2018 |
How commitment, satisfaction, and cost fluctuations influence customer loyalty A Samudro, U Sumarwan, M Simanjuntak, EZ Yusuf Samudro, A, 115-125, 2019 | 27 | 2019 |
Perceived quality and relationship quality as antecedents and predictors of loyalty in the chemical industry: A literature review A Samudro, U Sumarwan, M Simanjuntak, EZ Yusuf European Scientific Journal 14 (28), 173-192, 2018 | 19 | 2018 |
The model development of industrial brand loyalty: Assessing the rational and emotional aspects as antecedents of loyalty A Samudro, V Susanti Cogent Business and Management 8 (1), 1-27, 2021 | 5 | 2021 |
Building the Relationship Quality Model: An Investigation of the Chemical Industry A Samudro, U Sumarwan, M Simanjuntak, EZ Yusuf MIX: Jurnal Ilmiah Manajemen 9 (3), 528-543, 2019 | 5* | 2019 |
Assessing the role of corporate reputation on brand satisfaction: A study of chemical industry V Susanti, A Samudro Corporate Reputation Review 25 (2), 122-138, 2022 | 4 | 2022 |
Assessing the direct influencers of brand loyalty: An investigation of chemical industry in the developing country of Indonesia A Samudro, V Susanti Management Science Letters 11 (6), 1939-1948, 2021 | 4 | 2021 |
Assessing Antecedents of Loyalty in the Industrial Relationship Model: An Examination of Base Model Constituents and Moderators A Samudro, V Susanti Journal of Relationship Marketing, 2022 | 3 | 2022 |
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context V Susanti, A Samudro Journal of Business & Industrial Marketing 39 (2), 299-317, 2024 | | 2024 |
Pemasaran berbasis hubungan: kasus hubungan industri kimia dan industri perkayuan di indonesia A Samudro Institut Pertanian Bogor, 2019 | | 2019 |