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Jesse King
Jesse King
Associate Professor, University of Montana, Business Marketing
Verified email at mso.umt.edu - Homepage
Title
Cited by
Cited by
Year
Modeling Iso-Ahola’s motivation theory in the tourism context
D Snepenger, J King, E Marshall, M Uysal
Journal of travel research 45 (2), 140-149, 2006
4672006
The Affect Heuristic in Early Judgments of Product Innovations
J King, P Slovic
Journal of Consumer Behaviour 16 (6), 411-428, 2014
612014
Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics
M Metzger, J King
Entrepreneurship Research Journal, 2015
282015
Managing the Downside Effect of a Productivity Orientation
J Ye, J King
Journal of Services Marketing 30 (2), 238 - 254, 2016
262016
Creative analogy as a means of articulating incongruent sponsorships
R Madrigal, J King
Journal of Advertising 46 (4), 521-535, 2017
232017
Are you with us or against us? The role of threat and anger in sport sponsorship
C Bee, J King, J Stornelli
Journal of business research 124, 698-707, 2021
222021
Improving fit perceptions for an incongruent sponsorship: Associating a sports property to a brand via analogical articulation
R Madrigal, J King
Journal of Business Research 124, 731-738, 2021
162021
Look, puppies! A visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
J King, L Koppenhafer, R Madrigal
Journal of Public Policy & Marketing 40 (1), 45-61, 2021
152021
The health halo of morality-and purity-signifying brand names
C Amos, J King, S King
Journal of Product & Brand Management 30 (8), 1262-1276, 2021
132021
Introduction: The Study of Sports and Events Consumer Behavior
J King, LR Kahle, AG Close
Consumer Behavior Knowledge for Effective Sports and Event Marketing, 35-62, 2011
112011
The Study of Sports and Events Consumer Behavior: Introduction
J King, LR Kahle, AG Close.
Consumer behavior knowledge for effective sports and event marketing, 1-28, 2011
11*2011
Drug Injury Advertising
J King, EC Tippett
Yale Journal of Health Policy, Law and Ethic 18 (2), 114-156, 2019
102019
Does attorney advertising influence patient perceptions of pelvic mesh?
E Tippett, J King, V Lucent, S Ephraim, M Murphy, E Taff
Urology 111, 65-71, 2018
82018
Improved articulation of incongruent sponsor–property partnerships using analogy
J King, R Madrigal
Journal of Sport Management 32 (5), 464-472, 2018
62018
Better in the (near) future: Group‐based differences in forecasting biases
JS King, CC Bee
European Journal of Social Psychology 50 (4), 749-765, 2020
22020
The affect heuristic in consumer evaluations
JS King
University of Oregon, 2011
22011
A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements
J King, C Yencha, L Koppenhafer, R Madrigal
Journal of Public Policy & Marketing 41 (4), 353-367, 2022
12022
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent
R Madrigal, CA Armstrong Soule, J King
Journal of Advertising, 1-18, 2024
2024
Understanding Risk Statements Within Drug Injury Advertising: An Abstract
J King, E Tippett
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
EDITORIAL COMMENT REPLY
E Tippett, J King, V Lucent, S Ephraim, M Murphy, E Taff
UROLOGY 111, 70-71, 2018
2018
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