| Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers R Nanarpuzha, E Noronha Journal of Personal Selling & Sales Management 36 (2), 144-159, 2016 | 7 | 2016 |
| Marketing Semiotics: Signs, Strategies and Brand Value R Nanarpuzha European journal of marketing 48 (5/6), 1180-1182, 2014 | 5 | 2014 |
| A capability pathway to subjective economic well-being: Looking beyond materialism R Nanarpuzha, A Sarin Journal of Business Research 127, 66-76, 2021 | 4 | 2021 |
| Instrumentality and Emotional Attachment: A Study of Nomadic Consumers’ Relationships With Their Possessions R Nanarpuzha, P Sinha, R Varman Volume XLII 42, 621, 2014 | 1 | 2014 |
| The civilizing consumption etiquettes: Understanding internalization of stigma in a stigmatized-wellbeing consumption context A Srivastava, R Nanarpuzha, P Satyavageeswaran, C Dubelaar Deakin University, 2023 | | 2023 |
| Interplay of religion and marketplace transactions R Nanarpuzha Indian Institute of Management Ahmedabad, 2017 | | 2017 |
| Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers E Noronha, R Nanarpuzha Routledge, 2016 | | 2016 |
| Modelling situational factors in variety seeking behaviour: a conceptual approach R Nanarpuzha, Abhishek International Journal of Indian Culture and Business Management 13 (3), 378-393, 2016 | | 2016 |
| Modeling Situational Factors in Variety Seeking Behaviour: An Extension of the Lightning Bolt Model R Nanarpuzha IIMA Working Papers, 2013 | | 2013 |
| Ethnography in marketing: Acceptance and relevance R Nanarpuzha, D Sharma Indian Institute of Management, Ahmedabad, 2013 | | 2013 |
| Improvement in Economic Well-being: Does Inter-generational Occupational Mobility Matter? R Nanarpuzha Indian Institute of Management, Ahmedabad, 2013 | | 2013 |
| Augmenting the marketing process: Enhance reality! R Nanarpuzha | | |
| Preventing burnout through sales enablement R Nanarpuzha | | |
| Working social media into B2B settings R Nanarpuzha | | |
