| Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy V Naidoo Industrial marketing management 39 (8), 1311-1320, 2010 | 854 | 2010 |
| Transnational higher education: A stock take of current activity V Naidoo Journal of studies in international education 13 (3), 310-330, 2009 | 236 | 2009 |
| International education: A tertiary-level industry update V Naidoo Journal of research in international education 5 (3), 323-345, 2006 | 178 | 2006 |
| Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation R Roy, V Naidoo Journal of Business Research 126, 23-34, 2021 | 177 | 2021 |
| Research on the flow of international students to UK universities: Determinants and implications V Naidoo Journal of Research in International Education 6 (3), 287-307, 2007 | 163 | 2007 |
| Higher education brand alliances: Investigating consumers' dual-degree purchase intentions V Naidoo, LD Hollebeek Journal of Business Research 69 (8), 3113-3121, 2016 | 113 | 2016 |
| Marketing strategy implementation in higher education: A mixed approach for model development and testing V Naidoo, T Wu Journal of marketing management 27 (11-12), 1117-1141, 2011 | 89 | 2011 |
| From ivory towers to international business: Are universities export ready in their recruitment of international students? V Naidoo Journal of studies in international education 14 (1), 5-28, 2010 | 86 | 2010 |
| Higher educational services exports: Sources of growth of Asian students in US and UK D Chadee, V Naidoo Service business 3, 173-187, 2009 | 62 | 2009 |
| Transnational higher education: Why it happens and who benefits? V Naidoo International Higher Education, 2010 | 48 | 2010 |
| The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation R Roy, V Naidoo European Journal of Marketing 51 (7/8), 1353-1373, 2017 | 40 | 2017 |
| Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities V Naidoo, T Wu Journal of Business & Industrial Marketing 29 (6), 546-558, 2014 | 39 | 2014 |
| The role of international marketing in higher education T Wu, V Naidoo International marketing of higher education, 3-9, 2016 | 29 | 2016 |
| Declining foreign enrollment at higher education institutions in the United States: a research note V Naidoo Journal of Studies in International Education 11 (2), 215-226, 2007 | 27 | 2007 |
| International marketing of higher education T Wu, V Naidoo Springer, 2016 | 22 | 2016 |
| The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making R Roy, V Naidoo Journal of Business Research 122, 411-422, 2021 | 18 | 2021 |
| When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge G Das, R Roy, V Naidoo Journal of Business Research 116, 60-67, 2020 | 14 | 2020 |
| International marketing of higher education V NAIDOO, T WU New York: Palgrave Macmillan, 2016 | 10 | 2016 |
| Strategic interaction and the Iran–Iraq War: Lessons to learn for future engagement? JD Donovan, C Topple, V Naidoo, T Milner Digest of Middle East Studies 24 (2), 327-346, 2015 | 7 | 2015 |
| An Analysis of Ownership Forms in Offshore Higher Education Markets: A Resource Based Perspective VA Naidoo Open Access Te Herenga Waka-Victoria University of Wellington, 2010 | 5 | 2010 |
Rajat RoyAssociate Professor, Bond Business School,Bond UniversityVerified email at bond.edu.au
