| Virtual reality and implications for destination marketing T Griffin, J Giberson, SHM Lee, D Guttentag, M Kandaurova, K Sergueeva, ... | 182 | 2017 |
| The role of network centrality in the flow of consumer influence SHM Lee, J Cotte, TJ Noseworthy Journal of Consumer Psychology 20 (1), 66-77, 2010 | 157 | 2010 |
| The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion M Kandaurova, SHM Lee Journal of Business Research 100, 571-580, 2019 | 156 | 2019 |
| Post-purchase consumer regret: Conceptualization and development of the PPCR scale. SH Lee, J Cotte Advances in consumer research 36, 2009 | 145 | 2009 |
| Assessing Google Cardboard virtual reality as a content delivery system in business classrooms SH Lee, K Sergueeva, M Catangui, M Kandaurova Journal of Education for Business 92 (4), 153-160, 2017 | 144 | 2017 |
| Student perceptions of benefits and challenges of peer mentoring programs: Divergent perspectives from mentors and mentees F Gunn, SH Lee, M Steed Marketing Education Review 27 (1), 15-26, 2017 | 123 | 2017 |
| Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment A Alzayat, SHM Lee Journal of Business Research 130, 348-363, 2021 | 91 | 2021 |
| The effect of relational age on older Canadian employees' perceptions of human resource practices and sense of worth to their organization M Armstrong-Stassen, S Hwan The International Journal of Human Resource Management 20 (8), 1753-1769, 2009 | 88 | 2009 |
| The effects of ad context and gender on the identification of visually incongruent products TJ Noseworthy, J Cotte, SH Lee Journal of Consumer Research 38 (2), 358-375, 2011 | 84 | 2011 |
| Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions E Baek, HJ Choo, SHM Lee Journal of Business Research 88, 91-101, 2018 | 81 | 2018 |
| Brand identity fit in co-branding: The moderating role of CB identification and consumer coping N Xiao, S Hwan (Mark) Lee European Journal of Marketing 48 (7/8), 1239-1254, 2014 | 68 | 2014 |
| Learning the ShamWow: Creating infomercials to teach the AIDA model SH Lee, KD Hoffman Marketing Education Review 25 (1), 9-14, 2015 | 65 | 2015 |
| Understanding the barriers and factors associated with consumer adoption of wearable technology devices in managing personal health K Sergueeva, N Shaw, SH Lee Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2020 | 60 | 2020 |
| Embodied cognition and social consumption: Self-regulating temperature through social products and behaviors SHM Lee, JD Rotman, AW Perkins Journal of Consumer Psychology 24 (2), 234-240, 2014 | 55 | 2014 |
| Utilization of artificial intelligence in the banking sector: a systematic literature review OH Fares, I Butt, SHM Lee Journal of Financial Services Marketing 28 (4), 835-852, 2023 | 39 | 2023 |
| A two-wave study of self-monitoring personality, social network churn, and in-degree centrality in close friendship and general socializing networks A Bhardwaj, I Qureshi, AM Konrad, SH Lee Group & Organization Management 41 (4), 526-559, 2016 | 38 | 2016 |
| Defining digital fashion: Reshaping the field via a systematic review E Baek, S Haines, OH Fares, Z Huang, Y Hong, SHM Lee Computers in Human Behavior 137, 107407, 2022 | 36 | 2022 |
| A CIT investigation of disruptive student behaviors: The students' perspective KD Hoffman, SH Lee Marketing Education Review 24 (2), 115-126, 2014 | 34 | 2014 |
| Touching holograms with windows mixed reality: Renovating the consumer retailing services M Dehghani, SHM Lee, A Mashatan Technology in Society 63, 101394, 2020 | 33 | 2020 |
| A holistic analysis towards understanding consumer perceptions of virtual reality devices in the post-adoption phase M Dehghani, F Acikgoz, A Mashatan, SH Lee Behaviour & Information Technology 41 (7), 1453-1471, 2022 | 32 | 2022 |
