| The important role of consumer conviction value in improving intention to buy private label product in Indonesia BB Retnawati, E Ardyan, N Farida Asia Pacific Management Review 23 (3), 193-200, 2018 | 32 | 2018 |
| Identification of green marketing strategies: Perspective of a developing country DH Agustini, SS Athanasius, BB Retnawati Identification of green marketing strategies: perspective of a developing …, 2019 | 28 | 2019 |
| Green marketing practices and issues: A comparative study of selected firms in Indonesia and Philippines M Agustini, A Baloran, A Bagano, A Tan, S Athanasius, B Retnawati Journal of Asia-Pacific Business 22 (3), 164-181, 2021 | 24 | 2021 |
| E-WOM attractiveness, e-brand community trust, e-brand community experience and brand loyalty: a study on XIAOMI electronic brand community in Indonesia E Ardyan, BB Retnawati, N Farida Journal of Business & Retail Management Research 12 (3, April 2018), 231-240, 2018 | 19 | 2018 |
| E - WOM attractiveness, e - brand community trust, e - brand community experience and brand loyalty: a s tudy on XIAOMI electronic brand community in Indonesia E Ardyan, BB Retnawati, N Farida Journal of Business and Retail Management Re search (JBRMR) 12 (3), 231-240, 2018 | 19 | 2018 |
| Peningkatan nilai merek-merek asli Indonesia dengan green branding BB Retnawati Dinamika Sosial Ekonomi 7 (1), 1-9, 2011 | 18 | 2011 |
| Model Supply Chain Produk Usaha Kecil (Studi Kasus pada Kampung Batik Laweyan Solo)-Tahun Kedua BB Retnawati, AEM Soekesi RisetHibahBersaing, Dikti, 2010 | 15 | 2010 |
| Strategi Penguatan dan Revitalisasi Merek Menuju Pengelolaan Merek Jangka Panjang BB Retnawati Jurnal Manajemen Usahawan Indonesia, 2003 | 15 | 2003 |
| Role of entrepreneurial orientation and market orientation on competitive advantage through marketing performance: The study at marine-based food processing industry in central … BB Retnawati, C Retnaningsih | 13 | 2019 |
| Pengembangan Green Business untuk Perusahaan Batik sebagai Pembawa Tradisi Budaya Indonesia W Hadipuro, L Maretha, BB Retnawati RisetHibah PUPT Dikti, 2013 | 13 | 2013 |
| Peran orientasi kewirausahaan dan sumber daya perusahaan terhadap keunggulan bersaing pada umkm mekarsari kandri semarang G Widiatmo, BB Retnawati Journal of Business & Applied Management 12 (2), 117-130, 2019 | 11 | 2019 |
| Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity BB Retnawati International Review of Management and Marketing 6 (4), 891-897, 2016 | 10 | 2016 |
| ORIENTASI ENTREPRENEUR ANTECEDEN DAN IMPLIKASINYA PADA SPEED MARKET RESPONSE CAPABILITY DAN KINERJA PERUSAHAAN INDUSTRI JAMU SEBAGAI PRODUK PEWARIS BUDAYA INDONESIA BB Retnawati ORIENTASI ENTREPRENEUR: ANTECEDEN DAN IMPLIKASINYA PADA SPEED MARKET …, 2014 | 9 | 2014 |
| Using Technological Relational Capabilities to Investigate Marketing Performance in International Wooden Market NBB Retnawati International Information Institute (Tokyo). Information 19 (7A), 2555, 2016 | 8 | 2016 |
| Karakteristik UKM batik pada klaster batik di Jawa Tengah AEM Soekesi Seri Kajian Ilmiah 15 (1), 63-70, 2013 | 8 | 2013 |
| Kondisi eksisting usaha mikro dan kecil kerajinan bahan alam di kota Semarang dalam bertahan menghadapi krisis akibat pandemi BB Retnawati Fokus Ekonomi, 2020 | 7 | 2020 |
| Identification of green marketing strategies: Perspective of a developing country. Innovative Marketing, 15 (4), 42-56 MH Agustini, SS Athanasius, BB Retnawati | 7 | 2019 |
| Role of Entrepreneurial Orientation and Customer Orientation on Organizational Performance with Speed Market Response as the Mediating Variable (a Study in Indonesian Jamu … BB Retnawati, B Irmawati Advanced Science Letters, 2017 | 7 | 2017 |
| Strategi Penguatan Merek dan Revitalisasi Merek Menuju Pengelolaan Merek Jangka Panjang B Retnawati Jurnal Brand Management Usahawan, 2003 | 7 | 2003 |
| How Far the Digital Marketing Innovation done by Natural Raw Material MSMEs during the Pandemic? Case of Magelang Region, Central Java Region, Indonesia H Leong, BB Retnawati, B Irmawati Journal of Social Entrepreneurship Theory and Practice 1 (1), 68-83, 2021 | 5 | 2021 |
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