| Designing surveys: A guide to decisions and procedures J Blair, RF Czaja, EA Blair sage publications, 2013 | 2786 | 2013 |
| Improving interview method and questionnaire design: Response effects to threatening questions in survey research NM Bradburn, S Sudman, E Blair, W Locander, C Miles, E Singer, ... Jossey-Bass, 1979 | 1632 | 1979 |
| Contextual effects of reference prices in retail advertisements A Biswas, EA Blair Journal of marketing 55 (3), 1-12, 1991 | 672 | 1991 |
| Cognitive processes used by survey respondents to answer behavioral frequency questions E Blair, S Burton Journal of consumer research 14 (2), 280-288, 1987 | 553 | 1987 |
| Question threat and response bias NM Bradburn, S Sudman, E Blair, C Stocking Public opinion quarterly 42 (2), 221-234, 1978 | 341 | 1978 |
| The effects of reference prices in retail advertisements EA Blair, EL Landon Jr Journal of Marketing 45 (2), 61-69, 1981 | 326 | 1981 |
| Task conditions, response formulation processes, and response accuracy for behavioral frequency questions in surveys S Burton, E Blair Public opinion quarterly 55 (1), 50-79, 1991 | 324 | 1991 |
| From the editor: nonresponse and generalizability in academic research E Blair, GM Zinkhan Journal of the Academy of marketing Science 34 (1), 4-7, 2006 | 318 | 2006 |
| Attribute framing and goal framing effects in health decisions P Krishnamurthy, P Carter, E Blair Organizational behavior and human decision processes 85 (2), 382-399, 2001 | 307 | 2001 |
| Marketing research: A problem-solving approach S Sudman, E Blair McGraw-Hill, 1998 | 290 | 1998 |
| How to ask questions about drinking and sex: Response effects in measuring consumer behavior E Blair, S Sudman, NM Bradburn, C Stocking Journal of marketing Research 14 (3), 316-321, 1977 | 225 | 1977 |
| Advertising to bilinguals: Does the language of advertising influence the nature of thoughts? J Noriega, E Blair Journal of Marketing 72 (5), 69-83, 2008 | 210 | 2008 |
| Consumer preference for product bundles: The role of reduced search costs J Harris, EA Blair Journal of the Academy of Marketing Science 34 (4), 506-513, 2006 | 196 | 2006 |
| Competitive response to radical product innovations K Aboulnasr, O Narasimhan, E Blair, R Chandy Journal of marketing 72 (3), 94-110, 2008 | 179 | 2008 |
| Sampling in the twenty-first century S Sudman, E Blair Journal of the Academy of Marketing Science 27 (2), 269-277, 1999 | 169 | 1999 |
| Functional compatibility risk and consumer preference for product bundles J Harris, EA Blair Journal of the Academy of Marketing Science 34, 19-26, 2006 | 157 | 2006 |
| Applied Survey Sampling E Blair, J Blair | 138* | |
| Why brands grow AL Baldinger, E Blair, R Echambadi Journal of Advertising Research 42 (1), 6-14, 2002 | 74 | 2002 |
| Modest expectations: The effects of interviewers' prior expectations on responses S Sudman, NM Bradburn, ED Blair, C Stocking Sociological Methods & Research 6 (2), 171-182, 1977 | 72 | 1977 |
| Managing salesperson motivation in a territory realignment K Smith, E Jones, E Blair Journal of Personal Selling & Sales Management 20 (4), 215-226, 2000 | 69 | 2000 |
