Prof. Demetris Vrontis
TitleCited byYear
Building corporate branding through internal marketing: the case of the UK retail bank industry
D Vrontis, I Papasolomou
Journal of product & brand management 15 (1), 37-47, 2006
International marketing adaptation versus standardisation of multinational companies
D Vrontis, A Thrassou, I Lamprianou
International Marketing Review, 2009
A contemporary higher education student-choice model for developed countries
D Vrontis, A Thrassou, Y Melanthiou
Journal of Business Research 60 (9), 979-989, 2007
Brand emotional connection and loyalty
SMC Loureiro, KH Ruediger, V Demetris
Journal of Brand Management 20 (1), 13-27, 2012
Cause-related marketing: Building the corporate image while supporting worthwhile causes
M Demetriou, I Papasolomou, D Vrontis
Journal of Brand Management 17 (4), 266-278, 2010
The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity
G Santoro, D Vrontis, A Thrassou, L Dezi
Technological Forecasting and Social Change 136, 347-354, 2018
Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry
I Papasolomou, D Vrontis
Journal of Brand Management 14 (1-2), 177-195, 2006
Integrating adaptation and standardisation in international marketing: the AdaptStand modelling process
D Vrontis
Journal of Marketing Management 19 (3-4), 283-305, 2003
Ambidexterity, external knowledge and performance in knowledge-intensive firms
D Vrontis, A Thrassou, G Santoro, A Papa
The Journal of Technology Transfer 42 (2), 374-388, 2017
Brand and product building: the case of the Cyprus wine industry
D Vrontis, I Papasolomou
Journal of Product & Brand Management 16 (3), 159-167, 2007
Tradition and innovation in Italian wine family businesses
D Vrontis, S Bresciani, E Giacosa
British Food Journal 118 (8), 1883-1897, 2016
Change through innovation in family businesses: evidence from an Italian sample
S Bresciani, A Thrassou, D Vrontis
World Review of Entrepreneurship, Management and Sustainable Development 4 9 …, 2013
Adaptation vs. standardization in international marketing–the country-of-origin effect
D Vrontis, A Thrassou
Innovative marketing 3 (4), 7-20, 2007
A small services firm marketing communications model for SME‐dominated environments
A Thrassou, D Vrontis
Journal of Marketing Communications 12 (3), 183-202, 2006
Wine marketing: a framework for consumer-centred planning
D Vrontis, A Thrassou, MR Czinkota
Journal of Brand Management 18 (4-5), 245-263, 2011
Italian wine firms: strategic branding and financial performance
D Vrontis, A Thrassou, M Rossi
International Journal of Organizational Analysis 19 (4), 288-304, 2011
A new consumer relationship model: the marketing communications application
A Thrassou, D Vrontis
Journal of Promotion Management 15 (4), 499-521, 2009
A new conceptual framework for business-consumer relationships
D Vrontis, A Thrassou
Marketing Intelligence & Planning 25 (7), 789-806, 2007
Wine business in a changing competitive environment–strategic and financial choices of Campania wine firms
M Rossi, D Vrontis, A Thrassou
International Journal of Business and Globalisation 8 (1), 112-130, 2012
Strategic assessment: the importance of branding in the European beer market
D Vrontis
British Food Journal 100 (2), 76-84, 1998
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Articles 1–20