| How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance Z Yang, S Sun, AK Lalwani, N Janakiraman Journal of Marketing 83 (3), 145-162, 2019 | 95 | 2019 |
| “Turning role conflict into performance”: assessing the moderating role of self-monitoring, manager trust and manager identification A Kalra, OS Itani, S Sun Journal of Service Theory and Practice 33 (3), 436-461, 2023 | 8 | 2023 |
| When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses Z Yang, T Freling, S Sun, P Richardson-Greenfield Journal of Business Research 150, 102-120, 2022 | 6 | 2022 |
| Service robot’s responses in service recovery and service evaluation: the moderating role of robots’ social perception M Shan, Z Zhu, H Chen, S Sun Journal of hospitality marketing & management 33 (2), 145-168, 2024 | 5 | 2024 |
| DIFFERENTIAL EFFECTS OF LOCAL IDENTITY AND GLOBAL IDENTITY ON TWO IMPORTANT ASPECTS OF CONSUMER BEHAVIOR: PRICE-QUALITY JUDGMENTS AND CREATIVITY S Sun | 1 | 2018 |
| Local Versus Global: the Effect of Identity Salience on Impulsive Consumption S Sun, Z Yang, A Lalwani ACR North American Advances, 2021 | | 2021 |
| Local Versus Global: the Effect of Identity Salience on Creativity R Mehta, S Sun, N Janakiraman, Z Yang ACR North American Advances, 2019 | | 2019 |
| Consumer’S Local-Global Identity and Price-Quality Associations Z Yang, S Sun, A K Lalwani, N Janakiraman ACR North American Advances, 2018 | | 2018 |
| Regulatory Focus and Donation to Proactive and Reactive Causes Z Yang, S Sun, R Saini, N Janakiraman ACR North American Advances, 2017 | | 2017 |
| Disgust and Music: Can Retail Environment Buffer the Emotion of Disgust? A Kalra, P Richardson-Greenfield, M Han, S Sun 2016 SMA Proceedings, 251, 2016 | | 2016 |
| A Measure of Retailer Likeability: Scale Development and Validation P Richardson-Greenfield, H Ma, S Sun, A Kalra 2016 SMA Proceedings, 249, 2016 | | 2016 |
| Love Me, Love My Company: The Role of Pay-it-forward in the Service Context HA Ma, S Sun, A Kalra, P Richardson-Greenfield 2016 SMA Proceedings, 113, 2016 | | 2016 |
| SPATIAL DISTANCE AND THE PRESENTATION MODALITY OF ADVERTISING COMMUNICATION: THE IMPACT ON BRAND ATTITUDE P Richardson-Greenfield, C Dadzie, S Sun American Academy of Advertising. Conference. Proceedings (Online), 163, 2016 | | 2016 |
Zhiyong YangProfessor of Marketing, Miami UniversityVerified email at miamioh.edu
