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Michael Solomon
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Consumer behaviour
M Solomon, R Russell-Bennett, J Previte
Pearson Higher Education AU, 2012
17038*2012
O Comportamento do consumidor-: comprando, possuindo e sendo
MR Solomon
Bookman Editora, 2016
37612016
A role theory perspective on dyadic interactions: the service encounter
MR Solomon, C Surprenant, JA Czepiel, EG Gutman
Journal of marketing 49 (1), 99-111, 1985
32471985
The role of products as social stimuli: A symbolic interactionism perspective
MR Solomon
Journal of Consumer research 10 (3), 319-329, 1983
28051983
Predictability and personalization in the service encounter
CF Surprenant, MR Solomon
Journal of marketing 51 (2), 86-96, 1987
20561987
Social media marketing
TL Tuten
Sage Publications Limited, 2023
20202023
Comportamiento del consumidor
M Salomón
Pearson educación, 2008
18582008
Consumer behavior: Buying, having, and being
MR Solomon
Pearson, 2020
12812020
Marketing: Real people, real decisions
MR Solomon
Pearson Education, 2009
1208*2009
The service encounter: Managing employee/customer interaction in service businesses
JA Czepiel, MR Solomon, CF Surprenant
(No Title), 1985
1126*1985
Consumer behavior: Buying, having, and being
MR Solomon, DW Dahl, K White, JL Zaichkowsky, R Polegato
Pearson, 2014
7092014
The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising
MR Solomon, RD Ashmore, LC Longo
Journal of advertising 21 (4), 23-34, 1992
4441992
Consumer Behavior Buying, Having
MR Solomon
Pearson Education Limited, 2018
364*2018
Beauty Before the Eyes of Beholders: The Cultural Encoding of Beauty Types in Magazine Advertising and Music Television
BG Englis, MR Solomon, RD Ashmore
Journal of advertising 23 (2), 49-64, 1994
3641994
Self-consciousness and clothing
MR Solomon, J Schopler
Personality and social psychology bulletin 8 (3), 508-514, 1982
3561982
To Be and Not to Be: Lifestyle Imagery, Reference Groups, and The Clustering of America
BG Englis, MR Solomon
Journal of Advertising 24 (1), 13-28, 1995
3461995
Konsumentenverhalten-Der europäische markt
M Solomon, G Bamossy, S Askegaard
Stollfuß Medien, 2001
338*2001
Marketing očima světových marketing manažerů
MR Solomon, GW Marshall, EW Stuart
Computer Press, 2006
3322006
Consumer behaviour: buying, having and being (6th eds)
MR Solomon
ISBN-10 131404067, 2004
306*2004
Marketing
MR Solomon, MR Solomon
Pearson Education Australia, 2009
2432009
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