| Relationship marketing and customer loyalty NO Ndubisi Marketing intelligence & planning 25 (1), 98-106, 2007 | 1330 | 2007 |
| Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction N Oly Ndubisi, C Kok Wah International journal of bank marketing 23 (7), 542-557, 2005 | 691 | 2005 |
| Borneo online banking: evaluating customer perceptions and behavioural intention P Guriting, N Oly Ndubisi Management research news 29 (1/2), 6-15, 2006 | 677 | 2006 |
| Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value HN Nasution, FT Mavondo, MJ Matanda, NO Ndubisi Industrial marketing management 40 (3), 336-345, 2011 | 654 | 2011 |
| An evaluation of SME development in Malaysia AS Saleh, NO Ndubisi International review of business research papers 2 (1), 1-14, 2006 | 606 | 2006 |
| Manufacturing and service supply chain resilience to the COVID-19 outbreak: Lessons learned from the automobile and airline industries A Belhadi, S Kamble, CJC Jabbour, A Gunasekaran, NO Ndubisi, ... Technological forecasting and social change 163, 120447, 2021 | 595 | 2021 |
| Effect of gender on customer loyalty: a relationship marketing approach N Oly Ndubisi Marketing intelligence & planning 24 (1), 48-61, 2006 | 439 | 2006 |
| Analyzing key determinants of online repurchase intentions CH Lee, UC Eze, NO Ndubisi Asia Pacific Journal of Marketing and Logistics 23 (2), 200-221, 2011 | 438 | 2011 |
| Consumer attitudes, system's characteristics and internet banking adoption in Malaysia N Oly Ndubisi, Q Sinti Management Research News 29 (1/2), 16-27, 2006 | 434 | 2006 |
| An empirical study of success factors of women entrepreneurs in southern region in Malaysia SS Alam, MFM Jani, NA Omar International Journal of economics and Finance 3 (2), 166-175, 2011 | 368 | 2011 |
| The relative influence of competitive intensity and business strategy on the relationship between financial leverage and performance J Jermias The British Accounting Review 40 (1), 71-86, 2008 | 299 | 2008 |
| Social support and work engagement: A study of Malaysian nurses N Othman, AM Nasurdin Journal of nursing management 21 (8), 1083-1090, 2013 | 289 | 2013 |
| Investigating the effect of board independence on performance across different strategies L Gani, J Jermias The international journal of accounting 41 (3), 295-314, 2006 | 263 | 2006 |
| Understanding the salience of cultural dimensions on relationship marketing, it’s underpinnings and aftermaths N Oly Ndubisi Cross Cultural Management: An International Journal 11 (3), 70-89, 2004 | 262 | 2004 |
| Relationship between entrepreneurship, innovation and performance: Comparing small and medium‐size enterprises N Oly Ndubisi, K Iftikhar Journal of Research in Marketing and entrepreneurship 14 (2), 214-236, 2012 | 255 | 2012 |
| Evaluating IS usage in Malaysian small and medium‐sized firms using the technology acceptance model N Oly Ndubisi, M Jantan Logistics information management 16 (6), 440-450, 2003 | 254 | 2003 |
| Social and environmental reporting and auditing in Indonesia AS Basalamah, J Jermias Gadjah Mada International Journal of Business 7 (1), 109-127, 2005 | 250 | 2005 |
| A structural equation modelling of the antecedents of relationship quality in the Malaysia banking sector NO Ndubisi Journal of Financial Services Marketing 11, 131-141, 2006 | 249 | 2006 |
| Supplier‐customer relationship management and customer loyalty: The banking industry perspective N Oly Ndubisi, C Kok Wah, GC Ndubisi Journal of Enterprise Information Management 20 (2), 222-236, 2007 | 236 | 2007 |
| Integrating business strategy, organizational configurations and management accounting systems with business unit effectiveness: a fitness landscape approach J Jermias, L Gani Management accounting research 15 (2), 179-200, 2004 | 235 | 2004 |
