| Drivers of customers' cross‐buying intentions PV Ngobo European Journal of Marketing 38 (9/10), 1129-1157, 2004 | 279 | 2004 |
| What drives household choice of organic products in grocery stores? PV Ngobo Journal of retailing 87 (1), 90-100, 2011 | 257 | 2011 |
| Assessment of consumer knowledge and its consequences: a multi-component approach. A Philippe, PV Ngobo Advances in consumer research 26 (1), 1999 | 208 | 1999 |
| Decreasing returns in customer loyalty: does it really matter to delight the customers? PV Ngobo Advances in consumer research 26 (1), 1999 | 189 | 1999 |
| Is ‘Good’governance good for business? A cross-national analysis of firms in African countries PV Ngobo, M Fouda Journal of World Business 47 (3), 435-449, 2012 | 158 | 2012 |
| The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework PV Ngobo Journal of the Academy of Marketing Science 45, 229-250, 2017 | 108 | 2017 |
| Private label share, branding strategy and store loyalty PV Ngobo Journal of Retailing and Consumer Services 18 (4), 259-270, 2011 | 106 | 2011 |
| Qualité perçue et satisfaction des consommateurs: un état des recherches PV Ngobo Revue française du marketing, 67-80, 1997 | 87 | 1997 |
| Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape MC Cervellon, J Sylvie, PV Ngobo Journal of Retailing and Consumer Services 27, 31-51, 2015 | 74 | 2015 |
| The standards issue: An accessibility-diagnosticity perspective PV Ngobo Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 1997 | 69 | 1997 |
| Is customer satisfaction a relevant metric for financial analysts? PV Ngobo, JF Casta, O Ramond Journal of the Academy of Marketing Science 40, 480-508, 2012 | 66 | 2012 |
| Does store image influence demand for organic store brands? PV Ngobo, S Jean Journal of Retailing and Consumer Services 19 (6), 621-628, 2012 | 60 | 2012 |
| Drivers of upward and downward migration: An empirical investigation among theatregoers PV Ngobo International Journal of Research in Marketing 22 (2), 183-201, 2005 | 47 | 2005 |
| A cross-category investigation into the effects of nine-ending pricing on brand choice PV Ngobo, P Legohérel, N Guéguen Journal of Retailing and Consumer Services 17 (5), 374-385, 2010 | 40 | 2010 |
| Satisfaction des clients et part de marché de l'entreprise: un réexamen au regard de récentes avancées théoriques PV Ngobo Recherche et Applications en Marketing (French Edition) 15 (2), 21-41, 2000 | 40 | 2000 |
| Les relations non linéaires entre la satisfaction, la fidélité et les réclamations PV Ngobo Congrès de l'Association Française de Marketing, 641-670, 1998 | 29 | 1998 |
| Nine-ending prices and consumer's behavior: A field study in a restaurant N Guéguen, C Jacob, P Legoherel, P NGobo International Journal of Hospitality Management 28 (1), 170-172, 2009 | 28 | 2009 |
| Les standards de comparaison et la gestion de la satisfaction des clients PV Ngobo Décisions marketing, 57-66, 1998 | 22 | 1998 |
| Facteurs déterminants de la relation entre la satisfaction des clients et la performance de l'entreprise PV Ngobo, A Ramaroson Décisions marketing, 75-84, 2005 | 18 | 2005 |
| Assessment of consumer knowledge and its consequences: a multi-component approach P Aurier, PV Ngobo Cahiers de Recherche du CREGO, 43-56, 1999 | 17 | 1999 |
Hubert GatignonProfessor of Marketing, INSEADVerified email at insead.edu
