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Rajesh Kumar
Rajesh Kumar
Associate Professor, Jagdish Sheth School of Management
Verified email at jagsom.edu.in
Title
Cited by
Cited by
Year
Barriers to service recovery in B2B markets: a TISM approach in the context of IT-based services
AJ Baliga, V Chawla, V Sunder M, R Kumar
Journal of Business and Industrial Marketing, 2021
242021
What influences brand-buying decisions
R Kumar
https://bloncampus.thehindubusinessline.com/b-learn/what-influences-brand …, 2021
2021
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Articles 1–2